CRM
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Why CRM is inevitable for today’s business?
By Vigneshwaran Shanmugam On 27 Jul 2021In the world of business marketing, the techniques and strategies we take should be customer-centric. Shep Hyken says that ‘Customers are the real allies in your business mission’. If the buying potential of customers increases, then it is directly linked...
Automated workflows CRM Data Analytics Email Management Marketing & Sales Enablement Mobility
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Maximizing the effectiveness of Healthcare Marketing with an integrated CRM platform
By Prem Ranjan On 20 Jan 2020A decade and a half ago, the healthcare industry wasn’t immediately concerned with a CRM and the kind of upside it could provide. The practice of healthcare was assumed to be more about taking care of patients and not necessarily...
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Salesforce Commerce Cloud: Delivering Innovation with a Difference
By Sachin Singh On 26 Oct 2017Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren't good for business, but when they become routine, the doom isn't far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process...
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Turbocharge Your Customer Relationship Management with Salesforce Einstein
By Sachin Singh On 21 Aug 2017Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best course of action, automates tasks, and all that proactively....
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Five Parameters That Influence Customer Experience
By Shantanu Paknikar On 22 Sep 2015The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about...
CRM Customer Engagement Customer Experience Omni channel Technology
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