Digital Enterprise
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CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE
By Shantanu Paknikar On 16 Jul 2015Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Consumer Engagement Customer Engagement Customer Experience Digital Enterprise Social
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Digital Enterprise: Patient Engagement in Healthcare
By Shantanu Paknikar On 13 Oct 2014Digital is the buzzword today. The primary reason why the buzz exists is that the digital era is about technology transforming the way business is done, whereas earlier technology was just the enabler for business. The healthcare industry is no...
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