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The evolution of E-commerce has facilitated several opportunities for retailers, brands and cataloguers across multitude of channels today. We are at a point of inflexion where consumer behavior and interaction points are changing the way business need to engage and conduct their operations. The disruption in existing industry value chains and economics is creating many opportunities and risks for stakeholders. It is imperative for businesses understand their customer better and take advantage of the emerging technologies to provide seamless, personalized experiences

An ideal E-commerce platform facilitates a service that continually aligns its operations to the ever- evolving, tech-savvy and cross-channeled consumers, making products available at the right place, at the right time and at the right price.


Omni Channel

As connected mobile and other internet enabled devices proliferate, their potential to transform the customer experience (“anywhere, anytime”) is the next opportunity.

  •  m-Commerce and e-Commerce applications and platforms
  •  Commerce through Smart Watch and TV
  •  Social Commerce and marketing
  •  Front end modernization and API enablement
  •  Personalization

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Advanced Customer and Business Insights

Analytics and Insights are a crucial element of digital commerce channels in helping engage with the customer and providing better personalized services. Happiest Minds provides advanced insights into customer behavior and business operation

  •  Buyer’s Behavior Prediction
  •  Cart Abandonment
  •  Dynamic Pricing
  •  Product Recommendations
  •  Demand Forecasting
  •  Sentiment Analysis

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Customer Loyalty and Rewards

Customer Loyalty is created by experiences which is leading a shift away from transaction based systems to establishing deep customer connects on a continuous basis.

  • 360 degree customer engagement – across the lifecycle of acquire customers, sales, post sales
  • Personalized messages, user interface and information
  • Personalized and Real time coupons
  • Customer Advocacy
  • Peer to Peer and Social Deals

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Platform Extensions

As new technologies and devices proliferate, existing ecommerce platforms need to be extended to support additional capabilities:

  • Digital Wallets
  • Contextual Search
  • Search Engine Optimization
  • Integration with Third Party Applications and SDKs like Apple touch, Masterpass, Google Wallet
Engineering Efficiency

Businesses are changing rapidly because of customer expectations and rapid pace of technology innovation. To keep pace and continuously innovate businesses need to incorporate advanced engineering technology for faster time to market



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