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Store continues to be the primary channel for majority of Bricks and Clicks retailers, since over 90% of all retail sales are transacted in stores. According to our Omnichannel Retail Survey, over 60% of retailers have embarked on transforming in-store customer and associate engagement with connected experiences and capabilities. Stores are also on their way to becoming mini-fulfilment hubs. Our solutions for In-store transformation include:

  • Customer Experience Solutions: Experiential Kiosks and Digital Displays, Digital signage, Beacon based personalization and Analytics for Customer Experience
  • Store Associate Solutions: Digital Advisory and Assisted Selling Platform, Learning Management Solutions, Gamified KPI/ Productivity Enablement Solutions and Store Performance Dashboards


Customer Experience
  • Design-storming workshops to co-create transformational in-store customer journeys:
    • Scan-try-buy experience journey mapping and execution
    • Endless Aisle driven shopping experiences
    • Store fulfillment process and customer journey for ‘Click and Collect’ initiatives
  • Experiential Interfaces that deliver personalized experiences on kiosk or digital displays with 360 view of products leveraging Augmented Reality:
    • Fashion and Apparel- Magic Mirrors for virtual fitting experience with ‘Complete the look’ or ‘Sell a look’ recommendations
    • Furniture and Home improvement- Virtual Design and Buying experience with ‘Complete the look’ recommendations
  • Intelligent In-store Shopping solutions like:
    • Mobile PoS and Self-checkout
    • Intelligent Loyalty solutions that augment your PoS
    • Pre-ordering and fulfillment in-store
    • Digital Payments solutions like Apple Pay, Android Pay
  • Personalization by decoding customer purchase path in-store:
    • Customer Recognition, In-store Path to Purchase Tracking, Targeting and Insights leveraging beacons, WiFi
    • Lo-Mo-Me – a convergence of Location, Mobile and Personalization to Transform the Outdoor and In-store experience of customers

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Store Associate Solutions
  • Digital Advisory Sales Platform Holistic solution to enable OmniChannel customer experience with ready access to enterprise information, market demand, competitor information and customer 360 view
  • Productivity and Associate Engagement Solutions
    • Mobile PoS and Queue busting applications
    • Mobile BI: Real Time Insights to facilitate “On the move decisions”
    • E-catalogue: Electronic publication of product catalogue & brochures
    • Push-to-Talk for Seamless Communication between store management, associates and Customers
    • Member Feedback solution to engage and continuously track associate morale in store
  • Learning Management Solutions delivered in Gamified environment promoting community learning, skill assessment, peer group tracking and reporting
  • Gamified KPI/ Performance Management Dashboard to enable theme based multi-level KPI management, tracking and reporting aligned to department, store and regional metrics
  • Digital Signage System and Electronic SEL (Shelf Edge Labels) delivering dynamic product or promotional content and price updates across store locations from a central control unit


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