Consumer Packaged Goods
Consumer Goods players face increased commoditization and changing consumer demographics. This results in a rapid change in taste, shortening life span of products and brands and reduced profits owing to spiraling input costs. Adding to this, growth from emerging markets are posing challenges that traditional business models are unable to support.
As a result, companies must challenge old ways of doing things and embrace innovation to create powerful brands. This will involve co-innovating with stakeholders, sharpening sales and marketing effectiveness that will increase operating efficiencies and generating business value from IT.
At Happiest Minds, we focus on the following industry segments:
- Food and Beverage
- Household and Personal Care
- Apparel and Footwear
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Consumer Electronics
We offer a unique blend of domain and industry expertise coupled with integrated solutions formed on the core technology pillars of integrated social computing, mobility, cloud computing and analytics for the CPG industry.
These help you:
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Ideate and Co-Innovate with customers – Our Social Community Engagement platform and Consumer Insights framework will help in understanding consumer behavior and engaging them on a sustained basis and thereby co-create future products.
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Leverage Social Media for Customer loyalty and advocacy – Our Social loyalty and reward framework, customer insights framework and gamification platform will help you engage better with customers during the entire customer life time, identify influencers and focus on loyalty and rewards on brand references on social platforms as well.
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Build an Integrated, responsive and agile Supply chain – Our integrated solution for Consumer Demand Signal Repository using Social data and analytics and retail POS will help you in assessing demand real time and optimize supply chain.
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Effectively manage in store Promotions and Customer engagement– Management can get better returns on dollar spent from our solutions on trade promotion optimization and trade promotion analytics.
- Collaborate and Integrate Retailers- Our mobility enabled Retail Activity optimization solution, Sales Force Automation Solution ( SFA ), Customer specific Mobile Apps and solution in Enterprise Mobility can enhance the way you collaborate with retailers and end customers and help you to increase productivity of sales force and generate visibility in operations.
Happiest Minds provides the following services to the Consumer Packaged Goods industry: