The transformation of mobility and social media into mass trends has forever changed the dynamics of the Media and Entertainment business. Not only do customers demand to be served where they are (at work, home or on the road), but they also expect the media consumption experience to be interactive. From a linear, asset-driven business, media and entertainment is today more about the mastery of multiple media formats and anticipation of consumer technology choices.
Happiest Minds’s Media and Entertainment experts work with companies across the industry spectrum to hurdle over these challenges by offering solutions in the areas of
- Print Media(Books, magazines and journals)
- Web Media
- Broadcast media
Our services are clustered around highly strategic concerns for the M&E industry.
- Content creation and transformation: Our solutions help companies leverage existing content for social and mobile platforms, and include development of native apps for tablet platforms. With our expertise in web technologies, open source content and workflow tools, we also help clients devise new workflows that can manage the increasing amount of content from multiple sources.
- Omni Channel Delivery: Our frameworks for re-purposing content will help you tap evolving ad formats and ad networks for mobile content consumption devices while building more sophisticated subscription and advertising models for print assets like magazines.
- Digital Asset Management: As devices multiply, M&E players need tools that can serve out content to various consumption devices, manage these multiple versions and track/report the exploitation of IP. Our Digital Asset Management solutions will help you build these capabilities
- Social Strategy: Be it through smart content curation, gamification tactics or community engagement platforms, we help media companies deploy social media strategies that lead to tangible revenue
- Analytics: Whether it is tracking Subscriber loyalty, understanding key metrics such as engagement vs revenue ratio, Player vs Payer ratio and total revenue per unit of audience engagement , we provide a complete layer of analytics for each solution delivered
Happiest Minds provides the following services to the Media and Entertainment industry: