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White papers

Shopping is inherently a social experience. Meeting up with friends in a mall, sipping coffee and window-shopping together, browsing through the wares in a busy shopping district, stumbling across cool, unexpected treasures—these are the moments that make "going out shopping"…

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With the wide spread adoption of social networks such as Facebook, Twitter and Linkedin, there has been great demand to include similar tools to help people make connections internally in companies. Since it is likely that your employees have integrated…

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Telecom operators tend to see mobile marketing as a way not just to boost revenues but also to fund new digital services that will enrich their content offerings and reduce churn. That potential appears especially high when it is considered…

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Participation and user engagement drive business value. While participation builds lasting...

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Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers' transaction history with less focus on the overall customer relationship, a customer's social influence, preferences or clout....

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In the social paradigm, organizations need to realize that the key is to have meaningful conversations that can lead to insights for actions. Customer service agents need to take time, think and actually hear people out before engaging in a…

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Social media is transforming how we connect and share in our personal lives and—increasingly—in business. Our customers are just as likely to look for us on Facebook as they are to visit our corporate website. Internally, we work more productively…

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