Social User Data Analytics & Dashboards
Happiest Minds can help you build a dynamic picture of your customers and market segment that is passionate about your brand, engaging with your company, or talking about your product in social channels, view Demo Now
Glean a holistic understanding of customer preferences and actionable insights allowing you to:
- Deliver hyper-relevant content to customers
- Target influential customers and brand advocates
- Recommend content, products and services based on users’ interests
- Tailor marketing campaigns, offers and promos to specific user segments so no more mass marketing, only personalized, targeted communications
Step 1: Start by implementing the Social Login on your website
With Social Login, your users won’t need to create and remember another username and password in order to login. Instead, they can sign-in with the same credentials they use for their favourite social network, bypassing the long and tedious registration forms. Secondly, it will give you permission based access to the social profiles of your users.
- Social Login enables websites to capture rich social profile data (permission based) from users at sign-in—including demographics and interests—and leverage this information for targeting and personalization
- Social profile data can be used to speed registration, create community by leveraging a user’s social graph (friends), and enable personalization of content or marketing campaigns based on a user’s demographics or interests
- Social profile data can also be integrated with CRM systems, customer support & other business processes
Step 2: Get Actionable Insights WithSocial User Data Analytics and Dashboards:
- Segment, profile andanalyse your facebook users based on age group, interest, activities, likes and preferences to provide relevant, meaningful content
- Target users with personalized offers, deals and servicesbased on their social behavior for greater redemption
- Identify “super influencers and power users ” of your brand to target them directly
- Integrate the Facebook user data with your loyalty and rewards program
- Integrate your Facebook user data with enterprise applications such CRM, Campaign and Sales Management Tools and Customer Support Systems
Have a look at the power & possibilities of Social Login & Social Data Analytics and Dashboards(View Demo>)
White Papers
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Transforming Online Retail Using Social User Data Analytics
Shopping is inherently a social experience. Meeting up with friends in a mall, sipping coffee and window-shopping together, browsing through the wares in a busy shopping district, stumbling across cool, unexpected treasures—these are the moments that make "going out shopping" in the real world so much fun.
