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Overview

What is Location Mobile Personalization (Lo-Mo-Me)?

Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms outdoor and in-store experiences through context-aware engagement. Lo-Mo-Me enables retailers to connect the dots between discrete customer information like location, cross-channel purchase behavior and loyalty, with enterprise information like sales, inventory and active promotions. The result is the ability to provide real-time and personalized notifications/ offers on a customer’s smartphone.

Uniqueness of the Solution

The solution leverages/ integrates existing infrastructure like responsive delivery frameworks, mobile web applications, ecommerce sites and existing enterprise systems to build native applications. This solution approach reduces time to market, total cost of ownership and manageability while providing superior customer experience.

Corporate Users

CMS

Rules/
Recommendation
Engine

Geo-Fencing/
Beacon
-Push Notification

Enterprise Systems

Customer Identification

Segmentation

Beacon

Personalized Notifications
(Offers ,Coupons etc)

Outdoor
Engagement
(Geo-Fencing)

In-store Engagement
(Beacon Connected Store Floor)

The Business Needs [Why Lo-Mo-Me?]

Retailers constantly face the challenge of footfalls vs conversions. Customers are increasingly using smart phones as a shopping medium and are willing to share personal information in return for personalized shopping experiences.    

  

Features & Benefits

Features
  • Customer recognition outdoor and in-store
    • Location-awareness
    • Outdoor (Geo-fencing)
  • In-store (Beacons, Wi-Fi triangulation etc.)
  • Personalization
    • Exclusive offers
    • Product recommendations
  • Configurable Rule Engine
  • Insights and Analytics
    • Path to purchase tracking and insights
    • In-App analytics
    • Insights on engagement, footfalls and conversions
Benefits
  • Increase in store footfalls
  • Potential increase in conversion / transactions
  • Deep insights on in-store customer purchase behavior
  • Effective merchandising and marketing decisions
  • Superior customer engagement, loyalty and satisfaction

Resources

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