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alliance partner


Happiest Minds and BeatRoute have entered into a strategic partnership to solve typical revenue realization problems in the CPG industry today. The complex CPG eco-system is characterized by multiple channels and relationships including Modern Trade, General/Traditional Trade, other B2B channels that requires a seamless, holistic solution to enable smart selling physically as well as digitally.

This joint partnership empowers CPG enterprises with a goal-oriented Digital Transformation journey, by leveraging new age technologies such as ML, Store Analytics, Sales Process Gamification, Bots and Social Channels to drive Sales Uplift and provide brands with a competitive advantage.

About BeatRoute

BeatRoute’s cloud SaaS CRM-SFA Platform enables CPG Enterprises to achieve high impact digital transformation across their Retail & B2B field sales operations. With a new age approach that focuses not just on process problems, but also on people problems associated with distributed field teams, channels partners & customers, BeatRoute has been able to deliver ~30% higher sales throughput & ~20% cost savings for hundreds of enterprise customers across territories.

Using a goal-driven sales approach that goes beyond just digitization & automation of field sales, BeatRoute helps companies with goal setting, unique input-based gamification and AI driven actionable insights & nudges.

Platform Components:

  • Field Sales App for Sales Executives, Managers, In-store Promoters, Merchandisers & other FOS
  • Distributor Management System for Distributors, Stockists & other Channel Partners
  • Customer App for Retailers & B2B Buyers delivered over WhatsApp, Viber or PWA interface

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Happiest Minds’ Value Proposition for the CPG industry 

A recognized leader in Digital Transformation, Happiest Minds offers a full stack of solutions for the CPG industry, focused on business outcomes that leverage principles of next-gen technologies for maximum impact

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