{"id":2784,"date":"2015-09-03T13:18:42","date_gmt":"2015-09-03T13:18:42","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=2784"},"modified":"2024-04-10T08:50:28","modified_gmt":"2024-04-10T08:50:28","slug":"how-to-create-a-wow-experience-for-retail-customers","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/how-to-create-a-wow-experience-for-retail-customers\/","title":{"rendered":"How to Create a Wow! Experience for Retail Customers?"},"content":{"rendered":"
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In the era of customer experience<\/a>, a new paradigm of solution design is evolving. The sheer number of technologies, products and platforms is overwhelming and businesses and service providers are at a loss to judge what best works and fits a retail customer\u2019s need.<\/p>\n

However to get transformational business outcomes, there is a need for careful curation of experiences. My building blocks are clickstream analytics, beacons, geo-fencing, cloud, mobility and tagged things (let us say, trial rooms and carts).<\/p>\n

Let us see some examples. I can attempt customer enhancement\/engagement by deriving insights from a point solution or a mix of these.<\/p>\n

Clickstream analytics + Mobility<\/a><\/i> => I have insights on a retail customer who had looked at a particular brand of jeans on my website but did not add the product to cart. I can send a cart abandonment email hoping the customer would be willing to go back to my mobile website \/ app and complete the purchase.<\/p>\n

OR<\/b>, I can dream of\u00a0customer experience<\/a> transformation by curating an experience for customer delight!<\/p>\n

Clickstream analytics + Mobility + Beacons<\/i> => I have insights on a retail<\/a> customer who had looked at a particular brand of jeans on the website but did not add the product to cart. Also, now I know the same customer is spending considerable time at the Aisle 5 (Women\u2019s wear \u2013Jeans) and has moved on towards baby products.<\/p>\n

Clickstream analytics + Mobility + Beacons + Tagged Cart and Trial Room<\/i> => Here is the opportunity is for real-time persuasion
\nI know from the smart cart that is tagged that the cart does not have the pair of jeans the customer had spent time on. I can decode this business moment and send a push notification on the customer\u2019s mobile app with a $10 off coupon code, urging her to go back to Aisle 5 and pick up the pair and try it on in Trial room 3 (which I know is free).<\/p>\n

Clickstream analytics + Beacons + Mobility + Tagged Cart + Cloud enabled Mobile PoS + Analytics driven recommendations<\/i> =>
\nHere is the opportunity to create a closed loop experience that results in tangible business outcome (revenue uplift) and truly delights customers with a unique experience imprint!<\/p>\n

I station a store associate strategically near the trial room with Mobile PoS to immediately enable purchase as she walks out of the trial room. Additionally, I recommend two other accessories to complete her outfit\u2013a bag and a pair of shoes that are unique to her tastes. I offer a 5 percent discount on the entire product bundle!<\/p>\n

What we have just done is orchestrated an end-to-end experience that is beyond a pointed technology solution to solve a particular problem like knowing what the customer did on my website or what she purchased in the store.<\/p>\n

An article written by Anitha Rajagopalan, originally published by CIOL<\/a><\/i><\/p>\n

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In the era of customer experience, a new paradigm of solution design is evolving. The sheer number of technologies, products and platforms is overwhelming and businesses and service providers are at a loss to judge what best works and fits a retail customer\u2019s need. However to get transformational business outcomes, there is a need for […]<\/p>\n","protected":false},"author":126,"featured_media":1313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"class_list":["post-2784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unified-communications-and-device-management"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t