{"id":3526,"date":"2016-05-12T06:38:44","date_gmt":"2016-05-12T06:38:44","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=3526"},"modified":"2026-05-15T08:51:42","modified_gmt":"2026-05-15T08:51:42","slug":"a-key-element-of-digital-strategy-today-is-content-monetization","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/a-key-element-of-digital-strategy-today-is-content-monetization\/","title":{"rendered":"A Key Element of Digital Strategy Today is Content Monetization"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">One global market and technology research firm, <\/span><span style=\"font-weight: 400;\">guided by expert digital consulting services,<\/span><span style=\"font-weight: 400;\"> is increasing revenue dramatically through innovative digital content monetization.\u00a0 And by using a SaaS platform they\u2019ve achieved this in weeks instead of months<\/span><span style=\"font-weight: 400;\">, a timeline often targeted by comprehensive <\/span><a href=\"http:\/\/www.happiestminds.com\/blogs\/enabling-digital-transformation-for-customers\/\"><b>digital transformation services.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The company\u2019s clients purchase high value market and tech intelligence reports and they are more than satisfied with the quality and quantity of the content they receive.\u00a0 Yet there are limitless opportunities to enrich existing content in ways that add value for their clients, thereby increasing revenue.\u00a0 With automated micro-segmentation, the company is also providing slimmed down reports instantly, for more price conscious clients.\u00a0 This has opened up a new market segment and a completely new revenue stream.<\/span><\/p>\n<h2 style=\"font-size: 25px;\">How might your business apply these lessons and increase content-based revenue?<\/h2>\n<p><span style=\"font-weight: 400;\">Here are three steps to get started<\/span><span style=\"font-weight: 400;\">, frequently recommended by top <\/span><a href=\"https:\/\/www.happiestminds.com\/services\/digital-transformation\/\"><b>digital consulting services.<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First, analyze the content that you generate now for different customer segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, ask yourself<\/span><span style=\"font-weight: 400;\">, or your digital consulting services partner,<\/span><span style=\"font-weight: 400;\"> how you could customize content for high value customers in ways that they could realize more value and be willing to pay more.\u00a0 Take advantage of a SaaS platform that can do this for you automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, consider some cost conscious customer segments that may have an interest in your content, <\/span><span style=\"font-weight: 400;\">often uncovered through digital consulting services, <\/span><span style=\"font-weight: 400;\">but you\u2019re not serving now because your initial cost is too high for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, you can offer free sample report summaries to this market segment.\u00a0 And perhaps offer a discount on the first few purchases to prove your value to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d love to hear your thoughts<\/span><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/www.happiestminds.com\/solutions\/digital-content-monetization-cx-hub\/\"><b>digital content monetization<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0 In this fast-developing world of digital transformation, <\/span><span style=\"font-weight: 400;\">fueled by advanced digital transformation services<\/span><span style=\"font-weight: 400;\">, we can all benefit by sharing ideas with other people.<\/span><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"Like\" data-post-id=\"3526\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>One global market and technology research firm, guided by expert digital consulting services, is increasing revenue dramatically through innovative digital content monetization.\u00a0 And by using a SaaS platform they\u2019ve achieved this in weeks instead of months, a timeline often targeted by comprehensive digital transformation services. The company\u2019s clients purchase high value market and tech intelligence [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,123],"tags":[971,233,1082,1495],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","category-technology","tag-digital-content","tag-digital-transformation","tag-global-market-and-technology","tag-saas-platform"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/3526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":4,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"predecessor-version":[{"id":15738,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/3526\/revisions\/15738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}