{"id":3610,"date":"2016-05-30T09:41:01","date_gmt":"2016-05-30T09:41:01","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=3610"},"modified":"2024-04-10T07:12:54","modified_gmt":"2024-04-10T07:12:54","slug":"how-does-an-organizations-customer-oriented-culture-deeply-impact-customer-experience","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/how-does-an-organizations-customer-oriented-culture-deeply-impact-customer-experience\/","title":{"rendered":"How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer Experience"},"content":{"rendered":"
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\u201cThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.\u201d Peter Drucker<\/p>\n

We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These concepts further evolved as businesses increasingly place customers at the center of their business. This led to the introduction of relatively new approaches to improve customer experience<\/a> (Cx); centricity\/focus, obsession, and devotion.<\/p>\n

Across the industries, a significant percentage of companies are still stuck in old ways of interacting with customers. However, this trend is changing as more and more organizations are embracing new ways of driving experiences for their customers.<\/p>\n

Customer Centricity\/Focused:<\/strong><\/p>\n

Every time organizations take a decision, it considers the impact that decision will have on customers. Customer-centric organizations are aware that for them to be successful, their customers need to succeed. It\u2019s not about selling your products or services but about helping customers solving their problems or getting work done for them.<\/p>\n

Customers are understood and valued to an individual level. The performance measurement is more about emotional value than satisfaction. There is an emphasis on communication and collaboration with customers, between employees, and vice versa. Customer-centric organizations demonstrate committed leadership, courage and a number of specialist competencies.<\/p>\n

Examples of Customer-Centric Organizations:<\/strong><\/p>\n