{"id":4017,"date":"2016-11-25T11:18:40","date_gmt":"2016-11-25T11:18:40","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=4017"},"modified":"2024-04-10T05:44:22","modified_gmt":"2024-04-10T05:44:22","slug":"consumer-identity-management-10-key-things-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/consumer-identity-management-10-key-things-you-need-to-know\/","title":{"rendered":"Consumer Identity Management \u2013 10 Key Things You Need To Know"},"content":{"rendered":"
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Consumer Identity Management<\/a> (CIM) or Consumer Identity and Access Management<\/a> (CIAM) is slowly becoming the core of modern Business because it allows businesses to create a single view of the customer, independent of how many systems are present.\u00a0 This single view is very important when it comes to understanding the customer behavior, his purchase history, average purchase size and many more such variables that are increasingly becoming important with the expansion of the digital business.\u00a0 Capabilities like user registration, social login and user profile management are the building blocks for providing a seamless user experience across multiple channels which is secure, unified and helps the business grow.<\/p>\n

These are the 10 key aspects that need to be known about CIAM systems –<\/p>\n

Scale and scalability<\/strong> \u2013 The Enterprise CIAM systems are immensely scalable. \u00a0The systems used by Google and Facebook can both support over 1billion users<\/a> in terms of registration, authentication and system access control.<\/p>\n

Directory services<\/strong> \u2013 CIAM directories are able to capture a lot of data about customers like names, locations, e-mail addresses, products or privacy preferences. \u00a0It is a purpose built repository optimized around consumer data.\u00a0 These are almost like big data<\/a>, CRM, MDM and identity management<\/a> all coming together.<\/p>\n

Identity aggregation<\/strong> \u2013 The CIAM system is capable of linking the entire consumer data from different databases, having different contexts and third party affiliates in a manner that enables the creation of consumer profiles of individuals, which are uniquely identifiable, in real time. These profiles can be used to create informed interactions with these individuals.<\/p>\n

Earned identity support<\/strong> \u2013 The CIAM system usually has an environment, which is so user friendly and so trustworthy that the consumers want to register and voluntarily provide information. \u00a0The registration of the consumer or the consumer identity is a result of such a user experience and user interface design that consumer register because they want to.<\/p>\n

Performance and latency<\/strong> \u2013 These systems should not be just able to store data but should also be able to exchange data and information with related services in near real time. \u00a0Site visitors and mobile apps need quick authentication and instant preference retrieval so that informed interactions can be made and consumers get an experience that they want to repeat.<\/p>\n

Mobile access<\/strong> \u2013 Support for mobile platforms, BYOD, SaaS<\/a>, and online banking is a must. Whatever platforms and apps consumers wish to engage like websites, web services, affiliate services, mobiles tablets and even wearable\u2019s, they should be able to do the right thing from the start. CIAM systems should be able to support large number of interactions from the registered consumers.<\/p>\n

The 3 P\u2019s Permission, preferences and privacy<\/strong> \u2013 The CIAM systems should be able to deal with the consumers on their own terms, honor their wishes and keep their data secure. \u00a0Consumers should be invited to control the information they share, how and where it is to be used and with whom it is to be shared.<\/p>\n

Privacy –<\/strong> This particular consideration has matured since the early days of e-commerce initiatives when “anything goes” was the privacy philosophy. \u00a0\u00a0The exponential growth of online availability of personal information catalyzed privacy regulations and now even teenagers are looking for privacy as evident from the \u201chave proliferated\u201d, and even teenagers have become more attuned to privacy as evident from the popularity of Snap chat. \u00a0The CIAM implementation of an enterprise has to adhere to privacy regulations in all jurisdictions of its operations. \u00a0The CIAM systems for International organizations will have to adhere to multiple privacy policies based on the user’s location. \u00a0The privacy policies of the social login companies are even more stringent, which most vendors have to adhere to. (See the Social Registration portion of The Details section).<\/p>\n

Self-service by user<\/strong> \u2013 CIAM systems have distributed management capabilities like self- service that gives control to consumers, allowing them to manage their privacy and preferences.<\/p>\n

Registration and authentication<\/strong> \u2013 The CIAM system should be able to register and authenticate users conveniently and offer features that simplify the registration process. \u00a0It should support social sign on from services like Facebook, Google and LinkedIn. \u00a0It should also be able to build on the earlier interactions that the consumer would have had with the enterprise. \u00a0The consumer need not enter same information again and again. \u00a0They should also be allowed different levels of authorization for different value transactions. \u00a0This means easier registration and access for routine tasks and may be multi factor authentication for accessing private information. \u00a0Among other things it should allow for the following:<\/p>\n