{"id":5573,"date":"2015-09-22T09:26:48","date_gmt":"2015-09-22T09:26:48","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=902"},"modified":"2024-04-10T10:13:19","modified_gmt":"2024-04-10T10:13:19","slug":"building-a-master-data-management-strategy-for-crm-success","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/building-a-master-data-management-strategy-for-crm-success\/","title":{"rendered":"Building a Master Data Management Strategy for CRM Success"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance.<\/p>\n<p>Customer data is generated through platforms like social media, third-party applications, and other external data enrichment providers. A good MDM strategy can make significant improvements for customer segmentation, customer acquisition, prospecting, and consistent reporting; especially in marketing or sales, where a coordinated effort is required to improve efficiency and generate more revenue.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6093 aligncenter\" src=\"https:\/\/www.happiestminds.com\/blogs\/wp-content\/uploads\/2015\/09\/shutterstock_657653623.jpg\" alt=\"\" width=\"500\" height=\"309\" \/><\/p>\n<p>&#8220;<em>Over the last several years, CRM software sales have outstripped overall IT spending. CRM leaders must understand the benefits of the MDM discipline to CRM and make it part of their CRM strategy. MDM is critical to enabling CRM leaders to create the 360-degree view of the customer required for an optimized customer experience<\/em>.&#8221; \u2013<strong>Bill O&#8217;Kane, Research Director, Gartner.<\/strong><\/p>\n<p>It\u2019s important to realize that success with an MDM program is due largely in part to setting goals and measuring them effectively.<\/p>\n<p><strong>Here are some things to consider before implementing your MDM strategy:<\/strong><\/p>\n<ul>\n<li>Build the program according to your specific enterprise data management objective<\/li>\n<li>Identify all of your data sources<\/li>\n<li>Focus on data quality benchmarks in order to eliminate redundancies and duplicates.<\/li>\n<li>Employ version management and auditing to keep track of different derivation.<\/li>\n<\/ul>\n<p>Creating and maintaining accurate and complete master data should be a top priority within every organization. While the strategy of an MDM program can vary from one organization to another, the desired outcome of every MDM project is to produce high quality data. High data quality and the ability to measure it, allows you to make more effective decisions and propel your business forward.<\/p>\n<p>If you want to learn more about <a href=\"https:\/\/www.happiestminds.com\/services\/data-services\/\">Master Data Management<\/a> tools, drop us a line at info@happiestminds.com or\u00a0follow us on Twitter @HappiestMinds<\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"Like\" data-post-id=\"5573\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance. Customer data is generated through platforms like social media, third-party applications, and other external data enrichment providers. A good MDM strategy can [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":6093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[636,178],"tags":[227,361],"class_list":["post-5573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-data-management","category-modernization","tag-crm","tag-master-data-management"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"For CRM users, Master Data Management (MDM) can not be ignored. 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