{"id":5575,"date":"2015-06-18T09:31:44","date_gmt":"2015-06-18T09:31:44","guid":{"rendered":"https:\/\/www.happiestminds.com\/blogs\/?p=908"},"modified":"2026-04-14T06:36:34","modified_gmt":"2026-04-14T06:36:34","slug":"shaping-content-management-strategy-to-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/blogs\/shaping-content-management-strategy-to-improve-customer-experience\/","title":{"rendered":"Shaping Content Management Strategy to Improve Customer Experience"},"content":{"rendered":"
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In this digital age businesses are serious about leveraging content to improve customer experience. In fact, the ability to do this and do it well can make or break a company\u2019s marketing efforts.<\/p>\n

What most marketers are encountering today is a CMS system roadblock caused by mobile, social, and cloud media disruption. The volume and variety of available content is growing like we\u2019ve never seen before; changing the way audiences consume and desire content. Traditional CMS systems just aren\u2019t equipped for this kind of behavior.<\/p>\n

To keep up with the changing needs of content marketers, CIOs are asked to stay on top emerging CMS technologies and trends. Until now, the easiest way of staying on track was for a CIO to choose their most familiar platform to help get work done quickly. What we\u2019re seeing now is a change of needs within businesses; simplifying the process for building customer relationships is a top priority.<\/p>\n

\"Customer<\/p>\n

To help those struggling with these changes, we\u2019ve \u00a0identified four key factors for choosing a content management system<\/a> in the digital age.<\/p>\n

1. Flexible Architecture\u00a0<\/strong>
\nAs the portal for customers to access information, a successful CMS needs to be flexible and open enough to accommodate new ways of publishing content. It should also provide the capability to repurpose these materials for use with other marketing campaigns, personalization, e-commerce, and more.<\/p>\n

In addition to publishing, production, and distribution, content management systems are seen as a great tool to acquire leads and drive sales. This means the CMS\u2019 flexibility in information and data architecture should allow users to access the system easily across multiple devices, while maintaining content security and information governance practices.<\/p>\n

2. Digital Experience<\/strong>
\nInformation management and customer experience management<\/a><\/strong> are two of the top necessities for businesses publishing digital content. Organizations are anxious to expand digital experiences specifically, managing the totality of a user\u2019s interaction, and providing the ideal customer experience on every version of their site. This means thinking mobile-first. In order to do that it\u2019s important to understand the kinds of experiences you want to create, and how your target audience will use the system, only after those objectives are decided can you start the build.<\/p>\n

3. Privacy and Security\u00a0<\/strong>
\nAs business expectations change it\u2019s important to optimize existing infrastructure toward customer experience. More and more content is being placed in the cloud, and third party integration grows every day. To cope with this, make sure privacy and security policies are comprehensive, manageable, and robust.<\/p>\n

4. Personalized Experience\u00a0<\/strong>
\nAside from scalability, customization flexibility, and performance of the CMS, businesses are recognizing the need for personalized experience and behavior targeting to grow sales. But success in personalization requires the right blend of technology and agility. \u00a0A capable content management strategy must be flexible to speed up the execution, and adapt to the context being presented.<\/p>\n

CMS requirements are changing every day, but modern open source web content management systems like Pimcore and\u00a0Drupal transcend constraints quite well. They are capable enough to meet businesses\u2019 needs with a lower TCO, and are capable of changing with every new strategy. With options like these available, it\u2019s a good time to think about re-aligning your content strategy.<\/p>\n

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\r\n \r\n <\/i>\r\n <\/a>\r\n 0 <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

In this digital age businesses are serious about leveraging content to improve customer experience. In fact, the ability to do this and do it well can make or break a company\u2019s marketing efforts. What most marketers are encountering today is a CMS system roadblock caused by mobile, social, and cloud media disruption. The volume and […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206,267,183],"tags":[184,233,186],"class_list":["post-5575","post","type-post","status-publish","format-standard","hentry","category-cms","category-customer-experience","category-digital","tag-cms","tag-digital-transformation","tag-wcm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/5575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/comments?post=5575"}],"version-history":[{"count":2,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/5575\/revisions"}],"predecessor-version":[{"id":15539,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/posts\/5575\/revisions\/15539"}],"wp:attachment":[{"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/media?parent=5575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/categories?post=5575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.happiestminds.com\/blogs\/wp-json\/wp\/v2\/tags?post=5575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}