Social media proliferation, mobility and digitization of enterprises have brought major changes in the consumer goods industry. Consumers now seek instant information and seamless experience across channels. As a result, both product lifecycles as well as order-to-fulfillment cycles have become shorter.<\/p>\n
Consumer packaged goods (CPG) have to take advantage of the technology trends to gain the digital edge. They need to appeal to consumers’ needs to have relevant, real-time and one-on-one interactions with their brands. Digital technology enables shopping anytime, anywhere and can bring in agility and speed to all aspects of a business, including people, processes and platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"
Social media proliferation, mobility and digitization of enterprises have brought major changes in the consumer goods industry. Consumers now seek instant information and seamless experience across channels. As a result, both product lifecycles as well as order-to-fulfillment cycles have become shorter. Consumer packaged goods (CPG) have to take advantage of the technology trends to gain […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-consumer-packaged-goods"],"yoast_head":"\r\n