{"id":86,"date":"2015-11-25T16:56:49","date_gmt":"2015-11-25T16:56:49","guid":{"rendered":"https:\/\/www.happiestminds.com\/industries\/?p=86"},"modified":"2026-03-26T10:57:44","modified_gmt":"2026-03-26T10:57:44","slug":"testing-solution-for-next-generation-commerce","status":"publish","type":"post","link":"https:\/\/www.happiestminds.com\/industries\/testing-solution-for-next-generation-commerce\/","title":{"rendered":"Testing Solution for Next Generation Commerce"},"content":{"rendered":"<p>As <a href=\"https:\/\/www.happiestminds.com\/industries\/travel-and-hospitality\/\" target=\"_blank\" rel=\"noopener\">Travel &amp; Hospitality<\/a> companies are focusing on expanding their customer base and increasing loyalty, the emergence of disruptive technologies (Mobility, Analytics &amp;Social) has provided them an opportunity to reach out to customers via multiple delivery channels. Traditional e-Commerce business of \u201cSearch to buy\u201d is no longer a viable option as customer behavior is changing from researching products to sharing their experiences. This has led to an evolution of a Next Generation Commerce experience combining the Web, Mobile and Social platforms.<\/p>\n<p>Organizations are moving towards implementing solutions to engage customers and increase revenue through multiple channels such as:<\/p>\n<div class=\"commerce\">\n<div class=\"commerce_layout\">\n<div class=\"commerce_content\">\n<p><img decoding=\"async\" src=\"https:\/\/www.happiestminds.com\/industries\/wp-content\/uploads\/sites\/4\/2025\/09\/Happiest-MindsPNG-img.png\" alt=\"Happiest Minds PNG img\" \/><\/p>\n<div class=\"generation123\">\n<p class=\"Webcommerce_txt\">Web Commerce<\/p>\n<p class=\"Mobile_Commerce\">Mobile Commerce<\/p>\n<p class=\"Social_Commerce\">Social Commerce<\/p>\n<div class=\"booking_payment\">\n<ul>\n<li>Booking &amp; Payment Management<\/li>\n<li>Billing &amp; Order Management<\/li>\n<li>Inventory Management<\/li>\n<li>Content Management<\/li>\n<li>Integration-GDS\/Social<br \/>\nChannels\/Sales &amp; Marketing<br \/>\nplatforms<\/li>\n<\/ul>\n<\/div>\n<div class=\"mobile_applications\">\n<ul>\n<li>Native mobile applications<\/li>\n<li>Mobile web browsers<\/li>\n<li>Location based services<\/li>\n<li>Integration with GDS\/Social<br \/>\nChannels\/Booking\/Inventory\/<br \/>\nPricing systems<\/li>\n<li>Mobile Content Management<\/li>\n<\/ul>\n<\/div>\n<div class=\"Social_Applications\">\n<ul>\n<li>Social Applications(F-<br \/>\nCommerce), Widgets Testing<\/li>\n<li>Business Support applications-<br \/>\nLoyalty &amp; Rewards Programs<\/li>\n<li>Integration with Sales &amp;<br \/>\nMarketing platforms<\/li>\n<\/ul>\n<\/div>\n<p class=\"Testserv_txt\">Testing Services for Next Generation Commerce<\/p>\n<p class=\"Load_txt\">Performance Testing &#8211; Load \/ Endurance \/ Stress<\/p>\n<p class=\"Web_browsers\">Test Automation &#8211; Mobile Applications \/ Mobile<br \/>\nWeb Browsers \/ Web Commerce \/ Web Services<\/p>\n<p class=\"Compliance_txt\">Compliance Testing &#8211; PCI.DSS &amp; Open<br \/>\nTravel Alliance<\/p>\n<p class=\"OWASPtop_txt\">Security Testing &#8211; OWASP Top \/ Vulnerability<br \/>\nAssessment \/ Mobile Application &amp; Device Security<\/p>\n<p class=\"APItesst_txt\">API Testing &#8211; Service Level, Business Rules,<br \/>\nAPI Integration<\/p>\n<p class=\"Usability_txt\">Usability &amp; Accessibility (WCAG 2.0, Section 508,<br \/>\nDDK.UK)<\/p>\n<p class=\"Compatibility_txt\">Compatibility Testing &#8211; Browser &amp; Mobile Platforms<\/p>\n<p class=\"Functional_txt\">Functional Testing<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"commercelayout_view\"><img decoding=\"async\" src=\"https:\/\/www.happiestminds.com\/industries\/wp-content\/uploads\/sites\/4\/2025\/09\/Happiest-MindsPNG-copy.png\" alt=\"Happiest MindsPNG img copy\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As Travel &amp; Hospitality companies are focusing on expanding their customer base and increasing loyalty, the emergence of disruptive technologies (Mobility, Analytics &amp;Social) has provided them an opportunity to reach out to customers via multiple delivery channels. Traditional e-Commerce business of \u201cSearch to buy\u201d is no longer a viable option as customer behavior is changing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-testing-solution-for-next-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Testing Solution for Next Generation Commerce - Happiest Minds<\/title>\r\n<meta name=\"description\" content=\"Our web commerce and testing solutions help organizations move towards implementing and engaging customers to increase revenue through multiple channels.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.happiestminds.com\/industries\/testing-solution-for-next-generation-commerce\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Web Commerce and Testing Solutions\" \/>\r\n<meta property=\"og:description\" content=\"Our web commerce and testing solutions help organizations move towards implementing and engaging customers to increase revenue through multiple channels.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.happiestminds.com\/industries\/testing-solution-for-next-generation-commerce\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Industries\" \/>\r\n<meta property=\"article:published_time\" content=\"2015-11-25T16:56:49+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-26T10:57:44+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.happiestminds.com\/industries\/wp-content\/uploads\/sites\/4\/2015\/11\/testing.jpg\" \/>\r\n<meta name=\"author\" content=\"venu\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"Web Commerce and Testing Solutions\" \/>\r\n<meta name=\"twitter:description\" content=\"Our web commerce and testing solutions help organizations move towards implementing and engaging customers to increase revenue through multiple channels.\" \/>\r\n<meta name=\"twitter:image\" content=\"https:\/\/www.happiestminds.com\/industries\/wp-content\/uploads\/sites\/4\/2015\/11\/testing.jpg\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"venu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/\"},\"author\":{\"name\":\"venu\",\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/#\\\/schema\\\/person\\\/483092da5376de2b7e5dfe3f4ddf1e2e\"},\"headline\":\"Testing Solution for Next Generation Commerce\",\"datePublished\":\"2015-11-25T16:56:49+00:00\",\"dateModified\":\"2026-03-26T10:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/\"},\"wordCount\":240,\"image\":{\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/09\\\/Happiest-MindsPNG-img.png\",\"articleSection\":[\"Testing Solution for Next Generation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/\",\"url\":\"https:\\\/\\\/www.happiestminds.com\\\/industries\\\/testing-solution-for-next-generation-commerce\\\/\",\"name\":\"Testing Solution for Next Generation Commerce - 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