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WHY SMART RETAILERS SHOULD MOVE TO PSYCHOLOGY-BASED RECOMMENDATION


Research says 66% of consumers reported that personalized offer and content has had an impact on their decision to purchase a product or service. The three predominant factors that can influence a buyer’s purchase pattern - psychology, personalization and intuition. A smart retailer recognizes these patterns and designs his or her outreach solutions modeled on this framework.

Download this whitepaper in case (like most Smart CMOs) you too are looking to demystify and address the following concerns:

  • How to increase revenue by focusing on micro-segments with highest propensity for your products and services
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  • How to best up-sell & cross-sell to your existing customers

  • How to expand the customer base by cloning your current customers

  • How to identify the customer segments with highest ‘life time value’