While digital transformation has disrupted various industries, education publishing has been at the forefront of embracing this change. For instance, many believed towards the end of the last decade that electronic books will fundamentally alter market realities and necessitate publishers to rethink. Although, paper books aren’t going away anytime soon, digital and e-books have carved out a strong niche for themselves and contribute significantly to the overall revenues of a publishing house.
This flight towards digital is also powered by the ability of publishers to increase sell through rates, lower their cost of production and build richer digital experiences that allow for personalized learning and improved content retention.
To stay relevant and build on their market share, education publishers need to re-imagine the learning experience while simultaneously accelerating their time to market.