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Happiest Minds: AN ORGANIZATION BUILT TO DELIVER EXCELLENCE

Happiest Minds is a next-generation digital transformtion, infrastructure, security, and product engineering services company.

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Happiest Minds Mission, Vision and Values

CHAIRMAN’S LETTER

WE ARE DRIVEN BY A MINDFUL APPROACH, CHOOSING TO DO WHAT BEST SERVES OUR PEOPLE, OUR CUSTOMERS AND BUSINESS OUTCOMES.

Ashok Soota Executive Chairman

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Ashok Soota

EXECUTIVE BOARD'S LETTER

Joseph Anantharaju
Joseph AnantharajuExecutive Vice Chairman & CEO, Product Engineering Services (PES)
Rajiv Shah
Rajiv ShahPresident & CEO, Digital Business Services (DBS)
Ram Mohan C
Ram Mohan C President & CEO, Infrastructure Management and Security Services (IMSS)
Venkatraman Narayanan
Venkatraman NarayananManaging Director & CFO
In a rapidly changing world, we remain agile in adopting the latest technologies while delivering relevant digital and transformational solutions and services to our customers across our chosen industry verticals worldwide.

Prudent Financial Management Practices

DELIVERING SUSTAINED PERFORMANCE WITH PRUDENT PRACTICES

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VALUE CREATION MODEL

DESIGNED TO CREATE VALUE SUSTAINABLY

Financial Capital

INPUT

  • Net Worth: ₹83,882 lakhs
  • Cash and Cash Equivalents ₹78,945 lakhs

OUTCOMES

  • Operating Revenue: US$177.8 Million (↑21.2%)
  • Total Income: ₹145,040 lakhs (↑28.3%)
  • EBITDA: ₹37,997 lakhs (↑28.9%)
  • PAT: ₹23,099 lakhs (↑27.5%)
  • Free Cash Flows: ₹36,480 lakhs

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

Manufactured Capital

INPUT

  • Plant, Property and Equipment: ₹13,274 lakhs
  • 4 Centers of Excellence (CoEs): IoT, Analytics/Artificial Intelligence, Digital Process Automation and Security
  • Delivery centres: 3
  • 18 offices/presence in 7 countries

OUTCOMES

  • Best-in-class ecosystem benefiting Happiest Minds and customers
  • Higher efficiency with reduced cycle time and faster turnaround

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

Intellectual Capital

INPUT

  • R&D expenditure: ₹1,712.4 lakhs
  • IPs/Solution Accelerators: 7

OUTCOMES

  • Expertise in Internet of Things (IoT), DevOps and Robotic Process Automation (RPA), Software Defined Networking / Network Function Virtualization (SDN/NFV), Big Data and Advanced Analytics, Blockchain, Cloud, Business Process Management (BPM) and Integration, Security
  • Won multiple recognitions (Read Pg 101 )

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

Human Capital

INPUT

  • Happiest Minds: 4,917
  • Employee Benefits Expense: ₹80,681 lakhs
  • Diverse and Inclusive Workforce
  • Total Training Hours: 124,238 (excluding mandatory)
  • Average training hours per Happiest Mind: 29.9

OUTCOMES

  • Women representation: 27% (26%)
  • Diverse workforce including 10 nationalities
  • Great Place to Work® Institute (GPTW) recognition: Among the Top 15 of India’s Best Workplaces in Health and Wellness

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

Social and Relationship Capital

INPUT

  • Focused partnerships with NGOs to support community and environmental initiatives
  • 207 interactions with analysts, investors and shareholders
  • Active customers: 237

OUTCOMES

  • Net Promoter Score: 60
  • Million $ customers: 43
  • Repeat revenues: 91%
  • Total CSR Spend: ₹333 lakhs

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

Natural Capital

INPUT

  • Vision to be Carbon Neutral by 2030
  • Energy-saving initiatives and optimization
  • Promoting responsible use of water in-house and through community initiatives
  • Optimizing business travel
  • Water consumption: 4,173 KL
  • Energy consumption: 12,262.5 GJ

OUTCOMES

  • Total emissions (Scope 1 + Scope 2) = 2,432.32 tCO2e (907.03 tCO2e in FY22)
  • Total water recycled: 58.31%
  • Electricity generated from Renewable Energy (Solar) - 141,932 kWh

OUR OPERATING MODEL

Opportunity Tracking

  • Sales Intelligence Tool
  • Partner connect, deal database and customer referrals for lead generation, nurturing and proactively sending proposals
  • Skills, competencies, and capabilities of Happiest Minds

Capitalizing on Projects

  • Deal qualification and clarity on value proposition
  • Stakeholder mapping, interlocks with other enterprise applications and collaboration on CRM
  • Management review of pipeline
  • Controlled access to proposal repository
  • Customer testimonials
  • Deal-based marketing and innovative pricing technique
  • Win/Loss analysis

Delivering Excellence

  • Matching people skills, entering collaborations and use of accelerators/ new solutions/tools to meet customer requirements
  • Continuous project monitoring, and defect tracking supported by LEAN and quality control processes

Client Retention

  • Evaluation and assessment of project execution and delivery
  • Identification of improvement areas
  • Customer feedback: satisfaction, advocacy, loyalty and value for money

₹69,165lakhs

Revenue

47.7%

Revenue Contribution

Transforming businesses for success

₹43,070lakhs

Revenue

29.7%

Revenue Contribution

Securing cloud-based systems and data centers

₹30,694lakhs

Revenue

21.2%

Revenue Contribution

ENVIRONMENTAL, SOCIAL AND GOVERNANCE

OUR ESG VISION IS “HAPPIEST PEOPLE. HAPPIEST PLANET. HAPPIEST CUSTOMERS. HAPPIEST BUSINESS.”
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Happiest Minds Team
An initiative started by our Happiness Evangelism team in Q4 of FY23, Happiverse (conjunction of happiness and universe) is a step towards promoting employee happiness, which includes providing opportunities for social connection, offering mental health support, providing work-life balance resources, and promoting a culture of appreciation in action.
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One of our Vision statements is to be known for our Governance Standards. The metric against Governance was winning the Golden Peacock Award and the ICSI National Awards for excellence in Corporate Governance. We have outdone ourselves by winning both during the year and within two years of our IPO. We strive to maintain the highest standards that we have and have displayed while we continue to improve and fill the gaps we identify.
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GLIMPSES OF FY23

Business Responsibility & Sustainability Reporting

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Expanding Global Footprint