‘Born Digital’ Happiest Minds is recognized by IDC

This IDC Market Note focuses on Happiest Minds, a seven-year-old start-up/scale-up services company based in India. Happiest Minds was born digital, focusing almost exclusively on digital technologies, helping to transform enterprise clients, changing customer experiences, and driving internal fluidity and efficiency. Happiest Minds has grown quickly to reach an estimated revenue of $85 million, with presence in eight countries around the globe, including The U.K. and Continental Europe. This document is the second in a series portraying new entrants in the European services market.

In this IDC Market Note, IDC highlights Happiest Minds, an India-based start-up/scale-up services company with significant activity in Europe. Happiest Minds focuses on digital transformation (DX) and provides transformational services for applications and infrastructure. They spoke with Isaac George, senior vice president and head of European Operations, and Salil Godika, president and CEO of Digital Business Services

IDC’S POINT OF VIEW

Happiest Minds’ differentiators are:

• Accelerated growth. Success breeds success. Clients want to work with fast-growing startups.
• Digital upbringing. Happiest Minds has no prior investments to protect and thus, does not need to transform, risking internal tension. This helps it become agile.
• Domain expertise and focus on customer centricity. These factors contribute to Happiest Minds’ flexibility and agility, but lets it focus on going the extra mile for the client.
• People-focused culture. This is important for business innovation and employee engagement, and for building trust and credibility with clients.
• Experienced leadership in the services and enterprise arena combined with industry skills and experience in creating business outcomes. These are virtues coming from traditional services companies that are equally valuable in the new world.
• Ability to demonstrate outcomes from its client engagements. IDC has found in our digital surveys that being able to demonstrate experience and achieved outcomes from similar engagements is critical for European organizations deciding to work with new suppliers.

Happiest Minds receives a key mention in the Analytics category of Forrester Report Customer Analytics Service Providers, Q2 2017: Vendor Landscape.

The Forrester vendor landscape report on Customer Analytics Service Providers separates the market into six segments including Customer Analytics, Advanced Analytics, Marketing Analytics, Customer Data Management, Strategy consulting and Vertical Specialist to help Customer Insights pros know where to start.Happiest Minds has received a key mention in the Advanced Analytics category along with key players in the Analytics stream including IBM, Accenture and Teradata. The Forrester mention showcases Happiest Minds’advanced analytics capabilities to deliver verticalized solutions like behavioral customer segmentation for financial services companies and recommendation enginesfor various industry sectors including retail, travel, e-commerce and CPG.

Frost & Sullivan recognizes Happiest Minds as a ‘Digital Transformation Services Provider of the Year – SMB 2017’

The prestigious Frost & Sullivan India Digital Transformation Awards previously known as the India ICT Awards is a global program that recognizes outstanding industry achievements by companies across the world. The unique methodology for determining the mention involved a deep dive research and analysis conducted by Frost & Sullivan’s expert analysts team, which was presented to an esteemed, independent panel of Judges comprising veteran CIO’s from the top companies in India.

Happiest Minds was chosen for this recognition on the grounds of a structured metrics based evaluation process.

• Revenue Growth: Measuring the year on year revenue and growth, size of the company and the speed of the growth achieved in terms of sales and profitability.
• Digital portfolio: The portfolio of diverse digital solutions, services and technologies offered.
• Digitalization of services: The expanse of digitization delivered through digital and next gen technologies, tools and services.Read the report

IAOP Recognizes Happiest Minds as a Leader in 2017

Happiest Minds has been recognized by IAOP as a “Leader” and a top company under the following categories

• Customer References
• Awards & Certifications
• Programs for Innovation

The “Leader” category is a part IAOP’s 2016 GO 100 Programme. The GO 100 Programme, which is in its 13th year, has outsourcing service providers competing in the “Best of breed” category. Leading global industry listings of providers and advisors demonstrate their strength and potential through this programme.

Zinnov Positions Happiest Minds as an established PES Vendor in the Zinnov Zones for the second consecutive year

Happiest Minds Technologies, a next generation digital transformation, infrastructure, security and product engineering services company receives recognition as an established PES Vendor in the Zinnov Zones 2016. This is the second year the company receiving recognition from Zinnov. The recognition is based on analysis of the Specialization, R & D Practice Maturity, Innovation & IP and Ecosystem Linkages in the Product Engineering Services space. Read the report