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STRATEGY OVERVIEW | 5 minutes read

Approach to AI-First Future

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AI-First Growth and Customer Success

Happiest Minds’ strategy is anchored in an AI-first operating model, with Artificial Intelligence and Generative AI embedded across client offerings, delivery frameworks, platforms, and internal processes. AI is a default design principle, shaping how the Company designs solutions, executes delivery, and scales business outcomes. The strategy supports sustainable growth through AI-led innovation, strong ESG practices, customer success focus, and value-based digital and engineering expertise. It enables the Company to enhance productivity, accelerate time-to-value, deepen strategic customer engagement, and drive long-term, profitable growth.

Key Focus Areas

  • Embedding AI and Generative AI across client offerings, delivery frameworks, platforms, and internal processes
  • Pursuing growth through AI-led innovation, strong ESG practices, customer success focus, and value-based digital and engineering expertise
  • Deepening strategic customer engagement through an AI-first, customer-centric strategy
  • Enhancing productivity through AI-led innovation and delivery capabilities
  • Accelerating time-to-value and time-to-market for businesses
  • Enabling scalable, outcome-driven transformation and measurable business outcomes
  • Supporting sustained long-term value creation for all stakeholders

Capitals Impacted

Material Issues Linked

  • Customer Engagement and Satisfaction
  • Innovation

Land and Expand

Our Land and Expand strategy remain a key execution lever and is increasingly powered by AI-driven insights and analytics. We build long-term customer relationships through focused customer segmentation, early engagement, and continuous value creation, leveraging AI to proactively drive account growth, supported by our technology, engineering, and platform strengths. This approach enables consistent account expansion, improves customer lifetime value, and drives reference-led, organic growth.

Key performance indicator

~ 42%

Revenue is derived from clients with a tenure exceeding five years

M&A Strategy

Happiest Minds' M&A program focuses on acquiring capabilities that strengthen its AI-led digital engineering offerings, deepen domain expertise, enhance platforms, and expand market presence. Prior acquisitions, including PureSoftware, Aureus, and GAVS Technologies' Middle East business, have expanded the Company's BFSI and Healthcare offerings, strengthened platform depth, and enabled new cross-selling opportunities across clients and geographies.

Aligned with its FY 2030-31 vision, Happiest Minds will continue to pursue strategic M&A to accelerate capability building, deepen industry relevance, and support sustainable, profitable growth.

Key Focus Areas

  • Accelerate inorganic growth to strengthen technology leadership and market positioning
  • Strengthen delivery channels and leverage AI-enabled resource optimization
  • Evolve toward a consulting-led, outcome-oriented engagement model
  • Target companies with complementary skills, platforms, and IPs
  • Achieve economies of scale and faster value realization

Capitals Impacted

Material Issues Linked

  • Economic Performance
  • Corporate Governance and Ethics
  • Business Capability and Resilience
  • Innovation

Expanding Domain and Technology Expertise

Happiest Minds continues to expand its capabilities across six industry groups: BFSI, EdTech, Healthcare, Hi Tech & Media, Manufacturing & Energy, and Retail & Logistics. This industry-led alignment has increased focus and knowledge within the organization and enhanced its ability to undertake larger and more complex transformation programs. It has also reinforced the Company's competitive advantage in Generative AI, Artificial Intelligence, Data Management, Product Engineering, Infrastructure, and Security services, supporting its AI-first strategy.

Key Focus Areas

  • Sales effectiveness: Strengthening sales effectiveness through domain-led and AI-enabled solutioning and delivery
  • Value-based delivery: Expanding value-based delivery by adding consulting, strategy, and transformation offerings
  • Advisory-led organization: Positioning Happiest Minds as an advisory-led organization with strong product engineering and platform capabilities
  • Emerging technologies: Scaling emerging technologies to enhance customer engagement and outcomes
  • Portfolio diversification: Expanding into new verticals to support portfolio diversification

Capitals Impacted

Material Issues Linked

  • Economic Performance
  • Corporate Governance and Ethics
  • Business Capability and Resilience
  • Innovation

Geographical Expansion

Happiest Minds' global delivery footprint spans the US, UK, Canada, Mexico, Europe, the Middle East, Singapore, Australia, Africa, and India. This footprint is supported by a balanced onshore, nearshore, and offshore delivery model.

Key Focus Areas

  • Expanding presence in Tier II cities in India further strengthens access to skilled, cost-effective talent while enhancing scalability and operational resilience

Capitals Impacted

Material Issues Linked

  • Economic Performance
  • Corporate Governance and Ethics

Accelerating Growth with IPs

Intellectual Property remains central to Happiest Minds' differentiation and scale strategy. The Company focuses on building AI-enabled, niche IPs and accelerators that deliver measurable improvements in cost, effort, and time-to-value for customers. Its robust engineering processes, supported by Generative AI tools and modern software lifecycle practices, enable consistent, rapid, and high-quality delivery. Happiest Minds is also focused on building AI-enabled platforms, domain-specific accelerators, and reusable engineering assets that drive scalable, outcome-based delivery.

Key Focus Areas

  • Building AI-enabled, niche IPs and accelerators, platforms, reusable engineering assets
  • Delivering measurable improvements in cost, effort, and time-to-value
  • Strengthening delivery through robust engineering processes, Generative AI tools, and modern software lifecycle practices
  • Driving scalable, outcome-based delivery
  • Rel(AI)Build, Watch360, SecAIGenie, and AI-native healthcare products

Capitals Impacted

Material Issues Linked

  • Economic Performance
  • Innovation
Strategy overview banner Disclaimer: This image is generated by Artificial Intelligence

Private Equity (PE) Engagement

Happiest Minds has long-standing relationships with Private Equity firms and their portfolio companies, supporting value creation across the investment lifecycle. The Company's offerings include technical due diligence, post-acquisition integration, workforce optimization, digital roadmap development, cloud migration, application modernization, security assessment and remediation, and long-term revenue and cost optimization.

Key Focus Areas

  • Strategic engagement with PE firms through dedicated leadership and structured go-to-market
  • Upstream advisory services including technical due diligence and post-acquisition digital roadmap development
  • Portfolio company transformation encompassing security remediation, tech debt modernization, cloud migration, and GenAI-led cost optimization
  • Scaling PE-backed revenue contribution through deeper account mining and land-and-expand execution
  • Development of proprietary tools and frameworks to accelerate PE engagement and value delivery

Capitals Impacted

Material Issues Linked

  • Economic Performance
  • Disclosure & Performance

Scaling Key Accounts

Happiest Minds' Land and Expand Strategy is focused on deepening relationships with strategic customers by expanding the scope, scale, and relevance of its engagements. The Company continues to strengthen account-level ownership, align solutions with evolving customer priorities, and build long-term partnerships through dedicated customer partners, customized solutions, and focused engagement models.

Key Focus Areas

  • Scaling multiple US$2-3 million accounts into US$5 million and US$10 million relationships
  • Growing select strategic accounts into US$20 million-plus engagements
  • Supporting key accounts through dedicated customer partners
  • Building customized solutions for strategic customers
  • Strengthening focused account-level engagement model

Capitals Impacted

Material Issues Linked

  • Business Capability and Resilience

GCC Focus

The increasing number of Global Capability Centers represents a significant growth opportunity for Happiest Minds. The Company focuses on operational excellence, technology modernization, and innovation-led transformation, leveraging GenAI and automation to drive efficiency and value.

Key Focus Areas

  • Providing end-to-end support across strategy, talent, legal, and scale-up requirements to the new GCCs
  • Focusing on operational excellence, technology modernization, and innovation-led transformation for the mature GCCs
  • GenAI and automation: Leveraging GenAI and automation to drive efficiency and value

Capitals Impacted

Material Issues Linked

  • Business Capability and Resilience
Operating Context
Stakeholder Engagement

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