We believe that understanding the customers and making them central to our decision-making is key to our long-term growth. We carefully segment our customers and deliver differentiated experiences. We mindfully understand their perceptions, share our brand’s vision and value, and provide excellent services. This drives word-of-mouth brand building and helps us tap into and grow new accounts. This strategy has been driving our brand desirability, visibility and credibility as well as enhancing our chances of success and increasing customer lifetime value.

We will continue to adopt a consumer-centric strategy through research, actionable insights and realizable blueprints to position ourselves as a relentless, agile player in the pursuit of innovation and digital transformation.

Mergers and Acquisitions (M&A) have been a key driver in augmenting our capabilities in core, niche and emerging technology areas. It has enabled us to position ourselves as an attractive digital partner of choice.

We will continue to pursue many more opportunities such as these to strengthen our market position as well as open new possibilities to drive business growth. It will help us to combine the assets and skills, reduce risks, create value, improve capacity utilization, and gain economies of scale. Our focus is on targeting companies that can bring speciality and complementary skills so that we can provide a better value proposition to our clients.

Domain-expertise-led business expansion provides more scalability and reliability to our business. Starting with technology, we have built expertise across banking and financial services, edutech, retail, manufacturing, media, entertainment, travel & hospitality, and HiTech by recruiting IT professionals with dedicated industry experience. This specialization provides the efficiency and flexibility to deliver quicker turnaround and high quality.

We have also focused on enhancing our expertise in emerging disruptive technologies by continually investing in our members and increasing our R&D capabilities. Our current identified areas are AI, Blockchain, RPA, Virtual Reality, Robotics, Drones, Low-code No-code Platforms, Metaverse, Web 3.0 and Privacy Enhanced Computing. We have already created use-cases and demos to show their potential and fitment to customers in their solutions.

We will continue to explore and build competence in new verticals and technology areas in Media & Entertainment and Health & Life Sciences to diversify and grow our customer base as well as build a competitive edge to remain at the forefront.

Geographical expansion is a strategic move to attract new customers, generate new and lucrative streams of revenue, manage competition, and leverage new market opportunities. We have already established our presence in key geographical areas including UK, US, Canada, Australia, UAE and The Netherlands, in addition to our existing office locations in India at Bengaluru, Noida and Pune.

We have further plans to set up a new office in eastern India at Bhubaneswar, Odisha to strengthen our offshoring capabilities and attract local talent. We will also pursue opportunities to deepen our presence in existing locations as well as enter new global locations.

IPs are an integral part of our offerings to generate additional revenues. With niche IPs that can complement our existing services, our ability to deliver value to our clients are elevated. So, while innovation continues to drive growth, we create and monetize a successful IP strategy to ramp-up revenue.

Our strategy is to develop software platforms & components having high configurability and operational performance, so that it can address the needs of diverse end-users across multiple industries and environments. Our advantage of high quality and speed of delivery supported by engineering talent, proprietary software development lifecycle processes, applications and tools, and strong project management practices position us as an attractive partner and solution provider.