1. AI Goes Mainstream
AI and GenAI are transforming how media companies create, distribute, and monetize content. The shift is now toward delivering measurable ROI through automation, personalization, and intelligent analytics.
Our Initiative: We help M&E clients scale their AI capabilities through our Generative AI Business Services and Analytics & Data Insights. Our reusable GenAI agents support content summarization, metadata tagging, and research collaboration, delivering faster time to value.
2. Direct-to-Consumer (DTC) Models
Media companies are optimizing content monetization and audience engagement through direct platforms. The focus is on streamlining operations, rights management, and driving personalized experiences.
Our Initiative: We support DTC success through content commerce platforms, real-time entitlement engines, and multi-channel delivery strategies, ensuring personalized, rights-compliant experiences across owned and partner ecosystems.
3. Platform Engineering & Product-Led Growth
Hi-Tech firms are embracing platform-based business models and product-led growth (PLG) strategies to deliver scalable value, faster releases, and self-service customer onboarding.
Our Initiative: We build cloud-native, modular platforms with embedded analytics and DevSecOps pipelines through our Product & Digital Engineering Services, powering PLG and continuous innovation.
4. Cloud Modernization & Infra Agility
Hi-Tech companies are moving to hybrid and multi-cloud architectures to improve performance, scale globally, and accelerate innovation.
Our Initiative: We modernize legacy infrastructure into agile, API-driven cloud environments with zero-trust security and automated DevOps workflows through our Agile Infra & Security Services.
5. IP-Led Service Differentiation
Professional services firms are embedding proprietary IP, AI, and automation into their offerings to drive differentiation, efficiency, and client outcomes.
Our Initiative: We help firms build reusable accelerators and GenAI-powered service agents that streamline proposal creation, research insights, and solutioning, enhancing speed and service quality.
6. Hyperautomation
Services firms are adopting hyperautomation to improve operational efficiency, reduce manual workloads, and scale non-linearly without increasing costs.
Our Initiative: We deploy intelligent automation using RPA, low-code platforms, and agentic AI solutions to transform core delivery processes, boosting productivity and enabling data-driven decision-making.