STRATEGY OVERVIEW |

Approach to Scale and Expansion

Growth and Customer Success

We focus on sustainable growth through excellence in ESG, customer success, and value-based technological expertise. Our aim is to strengthen delivery capabilities, engage strategically with customers, and maintain long-term profitability.

Land and expand

We build long-term relationships with customers by focusing on customer segmentation, early engagement, and leveraging our technology and engineering strengths. This approach drives word-ofmouth growth, expands our presence, and increases customer lifetime value.

Outlook

Our consumer-centric strategy, driven by insights and innovation enhances brand visibility, credibility, and long-term success.

Revenue composition

44%

Revenue generated by the clients tenured >5+ years

Strategic Priorities

M&A strategy

Our M&A program targets opportunities that enhance technological capabilities and market presence. Recent acquisitions – PureSoftware and Aureus, have expanded our BFSI and Healthcare offerings.

Vision FY 2030-31
  • Focus on inorganic growth to enhance technology and market position
  • Strengthen delivery channels, explore resource optimization, and adopt a consulting-led approach
  • Target companies with complementary skills to achieve economies of scale

Expanding Domain and Technology Expertise

We are broadening our expertise across six key industry groups: BFSI, EdTech, Healthcare, Hi-Tech & Media, Manufacturing & Energy, and Retail & Logistics. This structure supports scalable growth and reinforces our competitive edge in emerging technologies, particularly Generative AI, Artificial Intelligence, Data Management, Product Engineering, Infrastructure, and Security services.

Key focus areas
  • Strengthening sales through domain expertise
  • Focusing on value-based delivery adding consulting, strategy, transformation offering. We position ourselves as Advisory Company bringing in domain expertise with product engineering capabilities
  • Scaling emerging technologies to enhance customer engagement
  • Expanding into new verticals to drive diversification

Geographical Expansion

Our presence spans key IT markets, including the UK, US, Canada, Middle East and Australia with onshore, nearshore and offshore offices in India, and new regions accessed through acquisitions in Mexico, Singapore, Oman, KSA and Africa. Expanding into tier-II locations in India enables access to cost-effective and skilled talent pools.

Accelerating Growth with IPs

Intellectual Properties (IPs) are central to our value proposition. By creating niche IPs, we enhance customer offerings (by provide cost and effort benefits), drive revenue growth for us, and sustain our competitive edge. Our robust engineering processes, driven by Generative AI Tools and software lifecycle management enable rapid, high-quality service delivery.

Focus areas
  • Develop configurable, operationally efficient software solutions for diverse industries
  • Develop industry - specific solutions
  • Expand IP-driven revenue streams

Private Equity (PE) Engagement

Happiest Minds has been working for many years with companies owned by PE firms and directly with PE firms. Our robust set of offerings provide the PE firms and their portfolio companies multiple levers for them to execute their investment strategies; these offerings include technical due diligence, post-acquisition integration, workforce planning and re-allocation, digital roadmap generation, cloud migration, application rationalization and modernization, security assessment and remediation, and long-term revenue and cost optimization.

Scaling Key Accounts

Our "Land & Expand" strategy has scaled several US$ 2-3 Mn accounts into US$ 5 Mn and US$ 10 Mn relationships. We now aim to grow select accounts to US$ 20 Mn by leveraging dedicated customer partners, customer-specific solutions, and focused engagement strategies.

GCC Focus

The rising number of Global Capability Centers (GCCs) provided us the opportunity to support both their growth and maturity. For new GCCs, we provide strategic support across talent, legal, and scale requirements. For mature GCCs, we focus on enhancing operational effectiveness, modernizing technology stacks, and driving innovation through GenAI and automation.

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