STAKEHOLDER ENGAGEMENT |

Building Effective Communication with Stakeholders

Successful stakeholder interaction is critical to achieving business objectives and maintaining long-term success. Understanding the stakeholders' perspectives enables us to align our strategies with their expectations and promote mutual growth.

Key Stakeholders and their Needs

Our approach is strategic and holistic. We aim at identifying, consulting, prioritizing, collaborating, and obtaining feedback from our influential stakeholders. By staying aligned with our leadership team, we guarantee the inclusion of those most important to our sustainability and development.

Through stakeholder expectations and concerns, we understand, respond to, and prioritize action across environmental, economic, and social dimensions. Our open and transparent communication builds a collaborative culture that surprises and creates value. This permits us to excel in business complexity and realize sustainable success.

Customers

Channels of Engagement

Project calls and meetings; project management reviews; relationship reviews and meetings; executive briefings and meetings; customer visits; RFIs/RFPs reply; sponsored events; mailers; newsletters; brochures, Company website; social media (LinkedIn, Instagram, YouTube, Threads, X, Facebook); Customer Happiness Surveys; sponsored community events.

Issues and Concerns
  • Our initial goal was to reach a Net Promoter Score (NPS) of 55 by 2026. We have exceeded that with a strong NPS of 63 in the present financial year
  • 7.97 out of 9 for Customer Happiness Survey (CHS)
  • More than 50% of customers replied to Customer Happiness Survey (CHS)
  • Repeat business of more than 90%
How Happiest Minds is Managing Them
  • Improved the project delivery ability and capability of people
  • Much improved security protocols have been followed to protect data.
Frequency of Engagement

As and when needed/Periodically/Yearly

Shareholders & Investors

Channels of Engagement
  • Mode of Engagement
  • Press releases and press conferences
  • E-mail advisories
  • Face-to-face interface
  • Investor conferences
  • Disclosure
  • Social and environmental sustainability
  • Financial statements in IND AS
  • Earnings call
  • Exchange notices
  • Press conferences
  • Investors page, on our website
  • Annual General Meeting
  • Annual Report
Concerns and Expectations
  • Maintenance of high corporate governance norms
  • Disclosure and transparency of information
  • Evolution of leadership in environmental, social, and governance norms
  • Regular communication and responding to questions
How Happiest Minds is Addressing Them
  • Attained industry-leading performance with improved margins
  • Formulated long-term growth strategy
  • Formulated ESG policy for business resilience
  • Involve shareholders in key decisions
Frequency of Engagement
  • As required/Quarterly/Ongoing/Yearly

People

Channels of Engagement
  • Host frequent town halls and monthly project updates to communicate and receive feedback
  • Use video and audio conferencing for seamless interaction across remote and hybrid teams
  • Use Yammer for ongoing conversation and iAppreciate for peer-to-peer appreciation and celebration
  • Provide one-on-one coaching support and happiness solutions through "Mindfulness Matters" sessions and well-being messaging
  • People function drives participation in wellness programs, engagement initiatives, and interest-based community groups
  • Provide structured annual performance reviews and career development check-ins
  • Facilitate inclusive decision-making through employee forums, committees, and interest councils
  • Deploy HPPS and DipStick surveys and targeted feedback mechanisms to gauge member attitudes
  • Hold skip-level meetings and leadership connect sessions to promote openness and trust
  • Involve members in CSR activities and pro bono work to take the engagement out of the workplace
Concerns and Expectations
Concerns:
  • Establishing and maintaining a future-proof talent pipeline that flexes to changing industry and technology trends
  • Maintaining consistent member well-being, happiness, and emotional resilience from day one
  • Threaded through large-scale acquisitions and integrations and their attendant cultural and operating intricacies
  • Successfully managing change communication amidst constant organizational change
  • Mitigating digital fatigue and optimally balancing productivity through thoughtful collaboration habits
  • Enhancing trust and fairness through open rewards, recognition, and performance systems
  • Enabling inclusive leadership and psychological safety at every level of the Company
  • Preventing change fatigue through clarity, streamlined processes, and timely leadership alignment
Expectations:
  • Create transparent, well-articulated career paths with growth, learning, and mobility opportunities
  • Embed a culture of inclusion, empathy, and manager capability to enable diverse teams
  • Foster authentic leadership visibility through frequent connections and open forums
  • Enable members to contribute beyond their role through innovation councils, CSR, and community initiatives
  • Inform responsive decision-making using people analytics and member feedback
  • Enhance the Company's reputation as a purpose-driven, human-focused technology brand
  • Grow global visibility and cross-functional engagement to build end-to-end, future-fit talent
How Happiest Minds Addresses Them

Happiest Minds has taken a proactive, inclusive, and future-oriented strategy to manage member concerns and changing expectations. Our reactions are based on our core values, people-centric approach, and focus on creating a workplace where performance is balanced with purpose:

Future-Ready Talent Development

We actively develop and acquire a strong talent pipeline by spearheading continuous learning, systematic upskilling, and converging talent initiatives with emerging trends and changing industry requirements.

Integrated Learning and Internal Mobility

Our Talent Management System facilitates individualized skilling routes, merged skill taxonomies, and internal career matching - preparing members for current and future roles.

Holistic Well-Being through HappiZest

Our wellness platform, HappiZest, adopts the 7Ws of Wellness - Physical, Spiritual, Intellectual, Professional, Social, Emotional, and Environmental, supported by expert-coached sessions, facilities, and corresponding logistics to cultivate complete member well-being.

Inclusive, Transparent Culture Building

Through DEI-focused initiatives spanning gender, generation, culture, and ethnicity, and embedding fairness into every practice, we’re fostering a more transparent, inclusive, and collaborative workplace where every voice is valued

Tailored & Multimodal Communication

We have strengthened communication by deploying targeted, inclusive channels such as MS Teams, Yammer, emails, digital posters, floor walks, and discussion forums to meet the diverse needs of our hybrid workforce.

Cultural Integration during M&A

Integrated teams of dedicated in-house staff, extensive onboarding for new members, and integrated culture initiatives provide seamless assimilation during mergers and shifts.

Managing Change and Reducing Fatigue

Organized change charters, Skip-level discussions led by leaders, streamlined collaboration tools, and disciplined meeting practices reduce change fatigue and enhance clarity.

Transparent Rewards and Career Growth

Through online R&R systems, open promotion structures, and pipeline visibility led by leaders, members are equipped with uncomplicated growth routes and equitable recognition.

Manager Capability & Inclusive Leadership

We’re equipping managers with tools to lead with empathy, fairness, and inclusion with formal capability programs and DEI sensitization initiatives.

Leadership Visibility and Feedback Loops

Regular “Leaders Connect” forums, the Happometer pulse survey, and real-time feedback loops ensure a continuous two-way dialogue with members at every level.

Member Engagement Beyond KRAs

Through CSR volunteering, innovation councils, and internal culture squads, members are encouraged to drive and give back beyond their stated roles.

Employer Branding and Recognition

Our repeated inclusion in the Great Place to Work rankings, DEI awards, and excellent Glassdoor ratings validates our vision for being a world-class, people-first tech employer in India.

Frequency of Engagement

Continuous/Annual

Vendors

Channels of Engagement

In the past year, we have attempted to strengthen our relationships with our suppliers through varied interaction channels. These are designed to foster collaboration, raise levels of transparency, and facilitate mutual development. These are important channels of interaction:

Frequent Reviews and Meetings

We frequently have meetings and performance reviews with our suppliers to monitor progress, resolve problems, and determine opportunities for improvement. With these meetings, we stay abreast of our strategic goals and provide high levels of service.

Vendor Portal
  • Our exclusive vendor portal is a single-point solution for communication and information-sharing. Vendors can receive critical updates, upload invoices, and obtain feedback through the portal, promoting efficiency and transparency
  • The Company has conducted a vendor satisfaction survey for the year that can include such matters as vendor performance, contractual compliance, cost management, control of quality, risk, and relationship management
Sustainability Programs

We collaborate with our suppliers on sustainability programs to motivate them to adopt environmentally friendly practices and assist us in our overall sustainability goals. This entails collective efforts at carbon footprint reduction, waste minimization, and conservation of resources.

Vendor Rationalization and Consolidation

We made our supply chain less complicated and more efficient, which initiated vendor rationalization and consolidation practices. By reducing the number of vendors and focusing on strategic partnerships, we plan to enhance quality, reduce complexity, and achieve cost savings.

  • Creditworthiness
  • Adherence to preferential payment obligations for MSME suppliers and SME assistance

Through these avenues of communication, we aim to develop strong, long-term relationships with our suppliers, being partners for mutual success and long-term growth.

How Happiest Minds is Mitigating Them
  • Ensured equitable and transparent onboarding and payment terms
  • Developing suppliers through training and skill enhancement
Frequency of Engagement

As required

Community

Channels of Engagement
  • Presentations
  • Project review and meetings
  • Calls and meetings
  • Surveys
  • Consultative sessions
  • Field visits
  • Due diligence
  • Conferences and seminars
  • Surveys
  • Press releases
  • Press conferences
  • Sponsored events
  • Give time and money towards a social cause, participate actively, join and contribute to social and environmental causes, and identify with organizations working for this purpose
Concerns and Expectations

We appreciate the fact that the community might have varied concerns and expectations, including but not limited to:

  • Environmental: Fears of the possible impact of our Company's activities on the local environment, including pollution, waste generation, resource depletion, or destruction of the natural habitat
  • Social: Demands that our Company contribute positively to the local community through giving, collaborations in food and nutrition, environmental responsibility, and health initiatives
  • Transparency and Accountability: An interest in transparency in decision-making, accounting, reporting, and communication of Company activities that can impact the community
  • Safety and Health: We are concerned about safety and health impacts on community members, such as traffic congestion and potential health hazards
How Happiest Minds is Responding to Them

To respond to community needs and expectations, our Company is committed to adopting sustainable practices to minimize our environmental footprint and contain any adverse impacts on the local environment.

  • We have contributed to different partner organizations aimed at enhancing food and nutrition, environmental sustainability, and health
  • Transparency and Communication: We are committed to keeping the community transparent and openly communicating with them through sharing frequent updates, providing relevant information, and seeking input through various engagement means
  • We have participated in and contributed to several Community Engagement and Volunteering Programs
  • Safety Procedures and Conformance: We strictly conform to safety procedures, regulatory standards, and best practices within the industry to ensure members' and local community residents' safety and well-being

Among the numerous positive impact stories, we would like to mention a few that speak of our commitment to leave an enduring impact:

  • Sapling Plantation Initiatives - Over the last three years, we have planted 3,22,000 trees and 1,13,500 plantations this year across Tamil Nadu, Karnataka, Noida, and Odisha, in order to enrich social forests and increase green cover. Not just does this activity contribute to biodiversity and also solidify the local forest ecosystem, but it also serves as a natural carbon sink
  • We have taken a significant step in providing clean and safe drinking water in drought-affected regions of Raichur district, Karnataka
    • - 4 new RO (Reverse Osmosis) units were installed in schools and villages
    • - 6 Existing RO units were refurbished in villages
  • We conducted a blood donation camp across all Happiest Minds offices in May, during which our volunteer Happiest Minds members donated 268 units of blood voluntarily. These remarkable contributions can save over 1,000 lives
  • We successfully implemented a rural electrification project in Mayurbhanj, Odisha. The project provided electricity to 100 families, added several streetlights, and powered two tribal residential schools in villages outside the electricity grid. Dependable electricity has significantly improved the villagers' standard of living
  • Our Smiles - 8 volunteer group, using their expertise, committed nearly 500 hours of their time to helping the Chellamuthu Trust develop a new website. Through this skill-based volunteering activity, we demonstrated the extent of our commitment to making a difference
Frequency of Engagement
  • A healthy/memorable frequency of engagement with the people to build trust, maintain collaboration, and solve problems effectively
  • Regular engagement activities might vary with the kinds of projects, problems, or projects being handled. However, we make a deliberate attempt to maintain dialogue and interaction on a continuous basis with:
    • Monthly Community Meetings or Forums, Quarterly Newsletter and Updates, Instant Response on social media, monitoring and attending to questions, comments, and issues posted by members of the community on social media in real-time to enable effective timely communication and engagement
    • With a consistent and proactive approach to engagement, we strive to build a strong and mutually beneficial partnership with the community founded on trust, openness, and cooperation

Alliance Partners

Channels of Engagement
  • Meetings/calls, visits
  • Partner events
  • Conference calls
  • Business reviews
Concerns and Expectations
  • To drive active innovation and enhance partnerships
  • Demonstrate competence to be a digital technologies partner
  • How Happiest Minds is Meeting Them
  • Best-in-class vendor relationships with special care
  • Provide immediate availability of skilled resources and priority access to IPs, labs & infrastructure
Frequency of Engagement

As needed/Continuous/Annual

Government and Regulatory Bodies

Channels of Engagement

Inputs towards formulation of new policies, rules & regulations

Concerns and Expectations

Contribute to national economic growth

How Happiest Minds is Addressing Them
  • Inclusive reporting of financial and non-financial performance as per GRI standards
  • ESG action plan prepared
Frequency of Engagement

As needed

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