We strengthened our Product and Digital Engineering Services (PDES) business through targeted initiatives to scale operations and deliver long-term value. We enhanced our domain expertise and expanded our global presence. Our focus on innovation, integration, and industry-led solutions enabled us to achieve key milestones during the year.
In 2024–25, we made two strategic acquisitions that enhanced our digital engineering capabilities and expanded our industry presence:
As a part of the acquisition, we brought in Arttha, a next-gen unified banking platform serving 100+ global financial institutions
Strengthened our capabilities across key verticals including Banking, Insurance, Retail, and Healthcare
We continued to receive recognition for our technology expertise and innovation-driven approach. A key highlight was our inclusion in the ‘Expansive & Established’ quadrant of the latest Zinnov Zones study for Digital Engineering and ER&D Services — the highest category in the study. This milestone affirms our position as a leading digital engineering partner with consistent performance across core segments.
Our Product & Digital Engineering business remained deeply aligned with customer success. A notable example was our collaboration with a US-based EdTech client, which led to wins at an app-building competition for Best Use of AI and Best Design. We also continued to deliver value across our six focus industries through close, outcome-driven partnerships.
Our deep digital capabilities, combined with a sharp industry focus, make us a trusted transformation partner. We help enterprises accelerate their digital journeys and build future-ready products and platforms, as reflected in a video testimonial from Coca-Cola United on the impact of our digital, data, and AI solutions.
We offer a diverse range of tailored services designed to meet the specific needs of the following industries:
Happiest Minds leverages deep domain knowledge and technology expertise to drive successful digital transformation for leading banks, financial institutions, and insurers globally. We help clients gain a competitive edge in Core Banking, Lending, Real-Time Payments, Embedded Finance, BNPL, and Compliance. Our BFSI solutions serve digital-first banks, MFIs, NBFCs, emerging market institutions, P&C, Life & Annuity, and MGAs & Brokers.
Our Healthcare & Life Sciences (HLS) business is dedicated to enabling better care outcomes and more empathetic patient experiences. We aim to be the partner of choice in powering Digital NXT by bridging the digital gap and delivering innovative solutions tailored to the evolving needs of Healthcare, Life Sciences, and MedTech companies. Our focus spans Healthcare Providers, HealthTech, Pharma, Biotech Research, Lab Tech, Medical Diagnostics, Point-of-Care, and Digital Health businesses.
EdTech remains a core focus for Happiest Minds, covering Pre-K, K-12, higher education, professional learning, workforce development, and lifelong learning. We serve the education and learning market by offering technology services that facilitate:
We support Hi-Tech, Media & Entertainment, ISVs, and Professional Services enterprises in their end-to-end digital transformation, from Chip to Cloud. Our AI- and data-driven solutions, combined with connected platforms, help accelerate value creation, unlock efficiencies, and deliver seamless, personalized experiences.
We provide comprehensive services across product engineering, IT, and go-to-market acceleration. We work closely with ISVs, OEMs, and enterprises to deliver robust, future-ready solutions that harness the power of data, AI, and emerging technologies.
We enable organizations to enhance the content supply chain, audience engagement, and content ROI through innovative advertising, subscription, and distribution models powered by AI and data.
We partner with professional services organizations across audit, tax, regulatory, payroll, and administrative domains to build unified customer engagement platforms. Our solutions drive new revenue streams, enhance operational efficiency, reduce costs, and enable digital transformation through platform engineering and managed services.
Happiest Minds helps customers in the Industrial, Manufacturing, Energy, and Utilities sectors maximize digital opportunities. We work across all stages of digital maturity to modernize core systems and deliver measurable outcomes using our 360-degree chip-to-cloud offerings. Our solutions span industrial products, operations and systems, automotive, process manufacturing, and energy and utilities. We adopt a value-driven, outcome-based approach to ensure sustainable success, supported by strategic consulting to define a long-term digital roadmap before transformation begins.
Consumer Packaged Goods (CPG), retail, and logistics enterprises face disruption from business and technology shifts, requiring greater agility and visibility to stay resilient. Happiest Minds helps these industries navigate dynamic changes in business and consumer behavior, transforming them into digital enterprises for sustainable growth. Our ecosystem-led solutions enhance customer experience, maximize share of wallet, and streamline operations across the enterprise and supply chain. We leverage our DXT (Domain, Experience, and Technology) approach to drive informed decisions across the value chain, including planning, logistics, retailing, last-mile fulfillment, and consumer purchases.
The client aimed to enhance employee user experience by improving IT helpdesk interactions and automating manual tasks. They also sought to improve customer experience by enhancing website interactions and accelerating response times at the service desk.
Reduced agent workload
Service request handling efficiency boosted
Increment in customer satisfaction (CSAT)
The client, a leading education company, partners with regional public universities to expand access to higher education for working adults. Enrollment managers faced challenges due to time-consuming calls with limited insights into student intent, and high drop-off rates caused by a cumbersome application process.
Reduction in application submission time, from over 2 months to less than a week
The client, a Life Sciences consortium focused on research in neurodegenerative disorders, healthy aging, and the development of affordable medical devices for conditions such as Parkinson’s, Alzheimer’s, and other neurological ailments, sought an integrated platform to manage the entire study lifecycle from planning and tracking to generating individual and consolidated reports at the study-partner level.
Reduction in paper-based work
Less errors at the point of data collection
Improvement in cohort engagement efficiency and reduced review and approval turnaround times through automated reminders
The client aimed to significantly boost subscription growth and user activity on their platform, focusing on improving key performance metrics such as retention and conversion rates.
Increase in bundle packaging subscriptions
Higher engagement level
Increase in overall purchase intent
Delivered based on user preferences, resulting in higher user engagement
The client, a global leader in mechanical and electrical drive systems, sought to enhance operational efficiency through a scalable IIoT platform and modernized condition monitoring. Their reliance on third-party tools and offline analytics limited visibility and led to reactive maintenance. The absence of an integrated digital strategy hindered real-time insights, scalability, and the shift to predictive, data-driven services.
Reduction in unplanned downtime achieved through continuous equipment monitoring
Savings enabled on investment costs
The client needed to optimize their Distributor Sales Rep (DSR) app, which was hindered by poor navigation, limited real-time insights, and cluttered workflows. Sales reps found the app time-consuming and difficult to use, impacting their ability to engage effectively and meet targets.
To achieve this, we conducted a comprehensive overhaul of the app. The process included:
Increase in app adoption and usage among sales representatives
Rise in retail order conversions through insights-led selling and targeted promotions
Improvement in average business value per transaction
