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In the connected world, the Media and Entertainment industry provides true enablement of global reach. With most of the content in digital format to provide right content to the right customer at right moment with correct publishing rights and entitlements requires advanced technology adoption.

As a Digital Transformation company Happiest Minds provides solutions and services towards enhancing customer experience and improving business efficiency. To improve customer experience Happiest Minds provides solutions on Content Commerce, Social Media & Lifestyle analytics and Multi-Channel delivery. Solutions and services for Content Transformation, Infrastructure and Security Management Solutions for Risk and Compliance, Threat & Remediation, Cyber Security enable business efficiency.


Content Commerce

Happiest Minds’ managed Content as a Service (mCaaS) is a pluggable, cloud powered Digital Content Broker Solution that seamlessly integrates with Transactional systems and leverages any form of standard storage and Middleware. Offered both as a Platform and a custom implementation, it allows users to manage their Digital Assets throughout their lifecycle, thereby delivering a Smart, Seamless & Connected Content flow for the Enterprise across its End Consumers, Customers, Employees and Partners. Following is our top two focus areas for mCaaS:

  • Enable direct Content and Asset Monetization, disruptively (Direct Sell scenario)
  • Enable monetization of Core Ent. Products/ Improve Business Process Efficiency thru innovative and efficient Digital Content and Asset Management

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Analytics & Data Insights

The advent of the Web world has opened wide opportunities for Service Providers to communicate with their customers and understand their preferences through Data Insights leads. This results in giving a better service experience and support during travel issues to the customers. Happiest Minds has outlined some important solutions and services that will boost the Hospitality business to a different level:

Multi-Channel Experience

It is estimated that on an average a person is connected to about 4 devices. Providing uniform experience across different channels is essential for correct experience and engagement. Happiest Minds provides solutions to enable multi-channel experience using following set of Solutions:

  • Website & Mobile Enablement
  • Channel Integration
  • Kiosk Integration
  • DASP for Unified View of Customers & Products
  • Security & Infrastructure Management
  • Use of IoT for improving Customer Experience

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Mobility Solutions

The deep penetration to smartphone usage has made people dependent more on the devices. Mobile phones give anytime, anywhere access of information to the end users. Happiest Minds Mobility Solutions helps Enterprises serve their customers in the smartest ways. We offer:

  • Automated Notification
  • Self-Serve Request
  • Loyalty Reward
  • Offer booking to local ancillary services
  • Make mobile payment
  • Gamification
  • Distribute Digital Coupons

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Security and Infrastructure Transformation

Volatility is likely to remain constant with a new phase of globalization. Keeping pace with the rapid market changes while ensuring that business growth stays on track is possible today only with the support of next generation technology. Not only can these new technologies drive operational excellence and predictable business operations through a standards-based delivery model, it can also help facilitate innovation. Either by moving to cloud-based applications, mobile-enabling the workforce, optimizing the IT infrastructure or securing the workplace, enterprises need the support of an expert technology partner to help them navigate the various complexities involved.

Infrastructure services

  • Service Desk
  • NOC Services – Server , Network , Storage , Database, Backup / Archival , Asset Management, Vendor Management
  • Data base Monitoring and Management
  • Cloud Operations Monitoring and Management
  • Mobility / BYOD Monitoring and Management
  • Big Data Provisioning and Management

Security Services

  • Security Device & Event Management
  • Log Monitoring and Management
  • IT Risk Office ( Risk , Compliance – Archer )
  • User Access Mgmt. ( Audit , Assurance )
  • App security, Threat & Vulnerability Management
  • File Integrity Management
  • Integrated Data Base Security
  • Advanced Malware Security
  • Network Forensics

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