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arttha-logo Arttha, an innovative fintech platform of PureSoftware, a fully owned subsidiary of Happiest Minds, has garnered multiple awards for facilitating digital transformation in banks and financial institutions. Designed with a modular microservices architecture, it provides diverse solutions, including Virtual Banking, Mobile Wallets, Digital Customer Onboarding, Agent Banking, and Lending, all with a strong focus on financial inclusion. This platform’s impressive configurability allows financial institutions to quickly adapt and launch new features, ensuring a rapid go-to-market strategy. With over 3 billion transactions each year, Arttha supports more than 150 million end users, collaborates with 10 million+ merchants, and operates in 15+ markets worldwide.

Solutions

Core Banking for Virtual Banks

Create highly differentiated virtual banking experiences that empower banks to seamlessly respond to evolving digital needs. Our robust core banking system enhances customer engagement and operational efficiency.

Digital Wallet & Payment Solutions

Deliver secure, fast digital payment options that strengthen your relationship with customers, enabling them to manage transactions effortlessly and engage more deeply with your services.

Loan Lifecycle Management

Optimize the loan process with our comprehensive management tools, ensuring a smooth experience from application to disbursement while enhancing customer satisfaction.

Merchant Management

Streamline merchant relationships and transactions with integrated management solutions, providing real-time insights and analytics for better decision-making.

Agency Banking

Expand your reach with agency banking solutions that empower local agents to deliver superior customer service, enhancing accessibility and support.

Buy Now, Pay Later (BNPL) Platform

Empower your business with our BNPL solution, delivering instant financing at checkout. This drives sales and increases average order value by allowing customers to pay over time.

Features

  • Hyper-Personalized Experiences: Deliver tailored banking services that enhance customer value and engagement, ensuring your offerings meet the needs of today’s smart consumers.
  • Seamless Integration: Our configurable platform easily integrates with existing legacy systems, allowing you to launch innovative products and services with minimal disruption.
  • Omni-Channel Accessibility: Engage customers across all platforms—web, mobile, and in-branch—creating tightly integrated digital touchpoints.
  • Cloud-Ready Architecture: Leverage the scalability and security of cloud technology to support your growing operations.
  • Open API Banking: Collaborate with fintech partners to create an interoperable ecosystem of innovation around customer data.

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Transform Your Banking Experience Today!

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