Transformation in Hi-Tech
As part of the fast-moving high tech IT space, Happiest Minds has been working with organizations that are building the next generation of software and hardware products spanning enterprise and consumer software, semiconductors, networking, security telecom and intelligent devices. The space is going through a fundamental shift, driven by technologies such as AI, Cloud, Edge computing, and software defined architectures. The old scales of advantage are giving way to the ability to innovate faster, continuously and to deliver intelligent and connected experiences over a wide array of rapidly changing sub-segments.
In this new paradigm, there are new market leaders, the ones that can design and build and consistently evolve and maintain AI first, platform driven products that are scalable and secure. Enterprises are using advanced software product development services to accelerate the adoption of AI/ML, Edge AI, IoT, Security and advanced analytics to reinvent the customer experience, streamline operations and develop new business models. The industry is no longer software driven but AI driven for autonomous and intelligent systems.
Happiest Minds has deep experience in software product engineering, working with semiconductor companies, device OEMs, network integrators and networking and security leaders to design, build, test and scale future ready AI enabled products. Combining domain expertise and AI led digital engineering, we help our clients accelerate time-to-market, improve product quality and differentiation that provides business value over the long term.
In an AI-first Hi-Tech environment, the traditional product lifecycle evolves into a continuous, intelligent, and self-improving loop—not a linear process (Release and Reactive).
Our transformations help build the future
Software Products and Platforms
Product Development has undergone a sea change over the last two decades and the timelines have drastically shrunk to capitalize on the fast-closing window of opportunities. With customer expectations and competitive dynamics necessitating new product releases to be rolled out as often as the seasons change, product developers need to constantly be on their toes. Happiest Minds with its deep technology background and domain expertise provides the necessary platforms, services, and solutions to ISVs & consumer focused tech companies. We work collaboratively to accelerate their product and technology roadmap, implement better software engineering practices, and rapidly productize their innovations and ideas. We provide –
- Platform and Product Engineering
- Modernization
- Customer Experience
- Security, Data Protection and Compliance
- Cognitive QA
- AI Ops
AdTech
The ubiquity of smart phones and high-speed internet connections along with the emergence of platforms like Facebook, Instagram and YouTube has fundamentally changed the way content is created and consumed. This has resulted in a significant shift of advertising dollars to reach highly targeted customers with engaging, interactive, and often personalized content. As a result, Marketing and Advertising technology should not only be equipped to deliver content at scale across various platforms and devices but also be able to ensure the right ads are shown to the right audience while accurately accounting for KPIs. Happiest Minds has developed a nuanced understanding of the AdTech market and has worked with clients to address their challenges by leveraging technologies like AI to create a programmatic advertisement platform, contextual ad delivery and platforms to identify optimal advertisement channels and slots. We provide –
- AI driven programmatic advertisement platforms
- Measurement
- Better User engagement
Consumer Electronics
For the longest time, the Consumer Electronics industry hadn’t changed much and the focus was simply on producing quality products while maintaining a tight leash on production costs. However, the advent of IoT has thrown up new possibilities to create connected customer experiences and leverage software to constantly improve hitherto static physical products. Happiest Minds with its deep expertise in IoT, AI and platform technologies helps clients in making their products IoT enabled to facilitate smart, secure, and connected customer experiences. We offer –
- Personalized User Experiences
- Feature additions using OTA
- Creating on-Demand/Usage models
- Use IoT data from the field to inform software updates and future product iterations.
Networking & Telecom
SDN (Software Defined Networking) and NFV (Network Function Virtualization) have captured people’s attention and are increasingly redefining the way networks are built and managed for a world that is modern, connected and always switched on. Happiest Minds has deep expertise in developing software centric open architecture based on SDN and NFV and combining it with server class commodity hardware to provide the desired intelligence in the network that makes it simple, agile, programmable, and flexible. We bring with us a deep understanding of the open SDN & NFV ecosystem that taps into the latent potential of switches, routers, and network services to rise above the limitations of proprietary technologies. We work together with organizations in understanding their unique requirements to provide ‘state of the art’ product development using SDN, NFV, Blockchain, Cloud and Big Data & Analytics technologies. We provide the following services –
- Protocols, Disaggregation, Programmable Data plane, DPDK, P4
- Edge Networking & Cloud Networking: VNF / CNF
- Network and service orchestration
- Intent based networking
- SDN controllers and SD-WAN applications

