The Happiest Minds' logo, the symbolism of our visual identity, is possibly the first crowd sourced logo design in corporate history. The philosophy behind the company and its name were explained and people were invited to submit their designs. The contest generated a lot of excitement and we received over 1400 submissions. Of these, 150 were shortlisted and put for public voting on the basis of which 25 logos were selected and placed before a professional jury of eminent marketing and design specialists. The jury selected 5 appropriate logos which were vetted legally to prevent any future copyright violation issues.
The winning design, the "Happy Person" came from Jemin Shingala, a Princeton, NJ (USA) based IT professional in a large IT company and was adapted to professionalize it by Shristi School of Design.
Meaning Of Happiest Minds' Logo
Evolution Of our Logo
2011
The ‘Happy Person’ logo reflects happiness through three ideas working together. Our Being comes through the joyful posture of the figure. Our Belonging is shown in the yellow background, a color linked with joy and warmth. Our Becoming is represented by the energy lines around the head, symbolizing movement, growth, and the drive to move forward.
The use of yellow and green reinforces feelings of happiness and peace, while the bright, friendly colors come together to create a positive and uplifting visual.
2017
We adopted ‘The Mindful IT Company’ as a tagline in our logo. This is a logical extension of our happiness brand positioning and is indicative of our endeavour to being and doing mindful in our approach to our people, our customers and the community.
Being Mindful involves living in the moment and Doing Mindful involves perceiving immersively, processing non-judgmentally & performing empathetically.
2019
This positioning indicates Happiest Minds’ commitment to be agile enough to transform organizational & business practices, processes and competencies with digital technologies and solutions.
It is the quick adoption and integration of emerging technologies that fundamentally changes how an organization operates and creates value for its people and customers.
2026
The Happiest Minds logo is one of our most valuable brand assets. It represents our identity as an AI First, Agile Always, People‑centric, and purpose‑driven technology company.
Consistent and correct usage ensures that we communicate our brand clearly, confidently, and cohesively across all touchpoints. The following guidelines describe how the logo should be used to preserve its integrity and impact.
Logo File
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Logo Usage Guidelines
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