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Social media proliferation, mobility and digitization of enterprises have brought major changes in the consumer goods industry. Consumers now seek instant information and seamless experience across channels. As a result, both product lifecycles as well as order-to-fulfillment cycles have become shorter.

Consumer packaged goods (CPG) have to take advantage of the technology trends to gain the digital edge. They need to appeal to consumers’ needs to have relevant, real-time and one-on-one interactions with their brands. Digital technology enables shopping anytime, anywhere and can bring in agility and speed to all aspects of a business, including people, processes and platforms.


Apparel, Footwear and Fashion

The fashion industry faces inherent challenges, which makes it imperative for apparel and footwear companies to anticipate and address all market needs in time. Happiest Minds have created innovative CPG solutions to enable digital transformation, so companies can deliver connected experience to end consumers. Business Challenges:

  • Identify new ways of engaging with customers
  • Improve customer experience through revolutionary technology – both virtually and in store
  • To find new ways of acquiring a larger base of tech-savvy, well-informed customers
  • Improve speed-to-market in order to keep pace with the latest trends by putting the right products on the shelves at the right time
  • Ensure supply chain transparency
  • Reduce shrinkage
  • Lower inventory costs
  • Optimize markdowns
Home and Personal Care HPC

The home and personal care industries are faced with challenges like increased commoditization and changing consumer demographics, while at the same time emerging markets are growing as a result of rising disposable incomes and changing demographics. These provide unique business opportunities, which makes it imperative for industry players to adapt to new business ways. Business Challenges:

  • Manage backlog
  • Cater to the dynamic demands accurately and timely
  • Better provision for shorter product life cycle
  • Marketing and promoting new products and innovations
  • Maintain the demand and supply chain
Food and Beverages

Enterprises in the Food and Beverage industry are faced with as many challenges as they have opportunities as result of rapid globalization, commodity price volatility, stagnant growth rates in developed markets, growth and margin pressures, and changing consumer tastes. The sophisticated lives consumers lead today has led to increased focus on health, food safety, sustainability, and regulations. Business Challenges:

  • Food safety
  • Packaging, storing, and logistic challenges for short lived goods
  • Environmental concerns
  • Globalization challenges


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