Happiest Minds Technologies, a next generation Digital Transformation Company, today, announced its strategic partnership with Tickto, a provider of Beacons and IoT based platform for retailers across the globe with a mobile-enabled and cloud-ready technology platform.

Happiest Minds Omnichannel retail solutions enhance the in-store customer experience with location enabled services and personalization. These solutions empower store associates and management for a richer sales assistance, customer tracking and engagement. In partnership with Tickto, the integrated retail solutions deliver proximity marketing and out of box in-store customer behaviour analytics.

“Stores continue to be at the centre stage for Retail Transformation. Retailers are interested in unlocking insights and engaging with customers by leveraging in the moment 360-degree view. Our partnership with Tickto will help retailers rapidly improve their customer buying and in-store experience. The joint solution will improve conversion across channels with path to purchase insights” said Salil Godika, Chief Strategy & Marketing Officer and Retail Industry Group Head of Happiest Minds.

“We are very excited about this newly expanded relationship with Happiest Minds. Every offline store needs big data solutions to trace a customer’s purchasing journey and our technology will help retailers gain multiple insights into store design, behaviour, product placement etc. I also hope that this partnership will enable us to grow the deployment of our SaaS platform into adjacent retail vertical markets, healthcare, including stadiums, venues, quick service restaurants and others”, said Sudip Roy, Founder & CEO, Tickto

Happiest Minds and Tickto are focused on providing a unique proposition for retailers to help them rapidly improve their customer engagement using Bluetooth based beacons. The partnership wishes to work together in areas such as Omnichannel Fulfilment, Loyalty building and Store performance improvement.

About Happiest Minds Technologies

Happiest Minds enables digital transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.

Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured US $52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota.

About Tickto

Tickto enables offline Retailers with in-Store IoT and Beacons based customer engagement and Visitor Analytics. Platform measures, collects, analyzes and reports context aware data for purposes of understanding and optimizing offline behaviour patterns. Additionally, it predicts the probability of desired actions in offline and in specific context aware fashion, which enables the ‘smart retailer’ to achieve personalization and adaptation to diverse customer needs and preferences and to maximize a shoppers’ path-to-purchase and conversion in the retail landscape. Consumers obtain an enhanced, personalized and more satisfying richer in-store shopping experience

Press Release Date:
Friday, March 18, 2016