Happiest Minds Technologies, a next generation digital transformation, infrastructure and security and product engineering services company, today announced that it has been listed as a provider operating in the tier 1 retail market for advanced analytics in the latest Gartner report Retailers Find Success Using Self-Service and Advanced Analytics (1).
“In a very competitive environment with dynamic needs, retailers need to digitally transform their business. They need to use technologies like Big Data, Internet of Things and Advanced Analytics to build actionable insights. These insights enable recommendations and personalizations to build true Omni Channel experience. This is a testimony of the work that we have been delivering for our customers and we are truly honoured,” shares Salil Godika, Chief Strategy & Industry Group Head of Happiest Minds.
Some of the key projects delivered by Happiest Minds include:
- Product personalization using big data analytics for leading retailer
- Customer sentiment analytics for a UK based retailer
- Product recommendation system for a US apparel retailer
- Enhanced store associate engagement using Gamified BI for a US retailer
- Consumer engagement app for a US toy retailer
- E-commerce enablement for a large cash and carry retailer
- Geofencing and iBeacon based communication for a global clothing retailer
- Personalization using big data analytics for leading US retailer
Happies Minds digital transformation solutions for Retail include: campaign and marketing analytics, big data ingestion, in-store IoT/beacon analytics, contextual personalization and recommendation, digital advisory sales platforms for customers/associates, social media analytics, security analytics and compliance.
The Gartner report says that the need to improve real-time business decision-making will force retailers to acquire self-service and big data discovery capabilities” and “retailers without advanced analytics capabilities may be toppled by their inability to capitalize on IoT-driven revenue opportunities”.
About Happiest Minds Technologies
Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things,mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.
Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore and Australia and has secured US $52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota.
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