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Content is one of the most commonly consumed resources in online marketplace. Still, most organizations struggle to effectively monetize it. Inability to implement viable and scalable monetization methods not only keeps organizations from discovering growth opportunities, but can also lead to poor customer experiences.

Happiest Minds Innovative Content Monetization solution helps organizations to gather information on data flow volumes, derive intelligent customer insights to drive content recommendations, and enable guided sales based on current market demands. Powered by mCaaSTM, this solution tracks and tags data flowing in and out of multichannel sources within an organization such as web portals, socials networks, and cloud applications and helps in orchestrating the content. Innovative Content Monetization solution enables organizations to:

  • Tag and categorize digital content metadata systematically on the fly.
  • Configure the content relationship and inheritance based on defined rules.
  • Micro-segment content and make it affordable to a wider audience, driving higher volumes with differential pricing.
  • Enrich or curate content through brokering various kinds of relevant and contextual content across different sources.
  • Capture user interaction and content consumption using advanced visualization dashboards.
  • Enable a collaboration dashboard between the end users and the author.
  • Implement social share capabilities and drive and track lead generation from social media.
  • Provide all of the above in a complete self-service model with in-time delivery.

Offered as a SaaS, Innovative Content Monetization solution allows organizations to get started in literally no time and without any major changes to the existing infrastructure & systems.


  • Build a SaaS platform for disruptive content monetization, micro segmentation, and content aggregation and brokering over secured multichannel delivery
  • Cloud Integration Framework to manage content moved on cloud
  • Efficient high-volume content distribution with storage pluggability
  • Smart Search for saved content/image using keywords
  • End to end content security and traceability
  • End user interaction insights
  • Content service as API/ streaming data for channels and devices
  • One stop platform for digital asset brokering
  • Secured end user content consumption and insights
  • Analytics to generate further business leads

Features & Benefits

  • Content orchestration and enrichment
  • Content segmentation and differential pricing
  • End user interaction insights and securities
  • Automated data ingestion
  • Highlights within reports, navigation directly to focused areas
  • Heat map to check Call to Action effectiveness
  • Guided tour
  • End-to-end content creation, publishing, and workflow
  • Sell more premium content
  • Expand customer base and discover new opportunities
  • Enhance content quality and sales using customer behaviour and content consumption insights
  • Cross sell more by guiding users


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