Enterprises are expected to deliver a rich and consistent customer experience across multiple touch point for greater sales and brand loyalty. Personalization solutions from Happiest Minds helps you to identify the right products & product combinations for new customers using social, click stream, demographic information & product association rules.
The Solution
Combine multiple sources of data to personalise & recommend
- Social Media-to get comments, interests, activities, etc.
- CRM-to get interactions with oranazations
- Point of sales/e-commerce-To get Purchase behavior
- Clickstrem-To understant needs and analyze behavior
Customer Profiling and segmentation
- Item-item based recommendations
- Customer-customer based recommendations
- Item based echo system Recommendations
Integrates multiple types of recommendations
Our Solutions
Related Offerings
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Data Science
Technology-enabled transparency and advent of social media have transferred the flow of market power from suppliers to customers, and a standalone experience, a single moment of truth, holds the potential to make or break a brand.
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Mobility
Happiest Minds Enterprise Mobility services enable enterprise wide mobile-must metamorphosis that enhances customer experiences across all touchpoints. We help our clients fuel innovation of digital transformation imperatives like IoT, big data analytics, and augmented intelligence using enterprise mobility as a macro force.
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Social Computing
In this era of complex social interactions, digitalization, and technology driven peer- to peer exchange, brands need to engage more, rather than just communicating with the consumers.
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In-Store & E-Commerce Analytics
Store continues to be the primary channel for majority of Bricks and Clicks retailers, since over 90% of all retail sales are transacted in stores. According to our Omnichannel Retail Survey, over 60% of retailers have embarked on transforming in-store customer and associate engagement with connected experiences and capabilities.
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Location Mobile Personalization
Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms outdoor and in-store experiences through context-aware engagement.
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Insights and Marketing Automation
Analytics and Insights are a crucial element of smart all channel retailing. To grow your business, one needs to know the business. Happiest Minds Insights and Marketing automation helps retailers with customer acquisition, retention, promotion planning, effective retail operations and better merchandizing.
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