Explore Case Studies by Category
Explore real-world case studies that highlight how we solve complex business challenges.
Online Reputation Management for Indian Conglomerate
The business requirement was to manage customer's online reputation and measure effectiveness of digital marketing campaigns and online customer engagement initiatives. Happiest Minds developed a one stop portal to manage online and social media marketing content, contact lists, coupons, directory listing and channel reputation. The Sentiment analysis tool helped gauge customer acceptance of user campaigns and increased sales of brands across GEOs through targeted promotional strategies. The solution also enabled partnership with 100+ premium hospitality brands.
Hadoop as ELT for Leading US Retailer
The business requirement was to reduce license cost, facilitate large volume aggregations with minimal impact on reporting. Our solution resulted in efficient data migration with a quick aggregation on a large volume of data.
Enterprise Data Warehouse Transformation & Multi Country Rollout for a leading Corporate Services Company
The project involved Remodeling the EDW Data Model with emphasis on Business Process Areas.The Data Warehouse built initially was leveraged to ensure the DW transformation was optimal.
Customer Scoring Model to Predict Cancellation Risk for Large ME Travel Agency
Travel Agency was facing difficulty in forecasting ticket cancellations (Both individual and Group). The requirment was to develop a robust response model which can identify customers likely to cancel the ticket, there by proactively avoid revenue leakage. Accurate demand forecasting resulted in increased conversion (by refraining customers from cancelling tickets)
Highly Available And Scalable Big Data Search
The requirement was to enable Quick search on huge volume of data. Our solution enabled fast and scalable processing of source feeds and Real time indexing of modified data.
Product Recommendation for leading US Retail Chain
Enhanced Product Recommendation System for 25,000 plus products across all retail stores (kiosk) and online stores results in improved Cross Sales from 10% to 12%. Machine Learning algorithms help in identifying similar products for new items / categories and creation of cross- sell / up- sell recommendations.
Log Aggregation and Reporting For a Leading Customer Experience Company
The business requirement was to determine marketing effectiveness and consumer behaviour for a leading Customer Experience Company. Huge Click Stream logs of approx 10GB per hr were loaded and HBase/Hadoop was used to extract various statistical insights. Multi-level aggregation resulted in a speed optimized solution.
Real Time Analytics on Stream Collection for a K12 Education Provider
Hybrid Solution facilitating Batch and Online activities give 360 degree view of student. Real Time Data Ingestion supports 100,000 messages / sec for 9 million users