What is Omni-Channel?
Omni channel definition
With the proliferation of social media and evolution of newer technologies, there are, now, multiple ways for businesses to reach their customers. Also, marketers today have various platforms to promote their products on. Thus, customers expect a smooth and seamless experience across all such channels and platforms. This is what lies at the core of the Omni-Channel concept.
The next-step in multi-channel retailing, a good Omni-Channel experience spans the varied interfaces customers have for engaging with brands, which in turn depends on the way different brands enable consumers to use such channels/platforms to interact with them. The Omni-Channel approach, thus, has opened up newer avenues for businesses to make their presence felt and attain set objectives.