Retailers cannot ignore the principle of being present where customers are most active. In today’s intensely competitive environment, every channel’s contribution is crucial to amplifying business revenue. However, legacy retail platforms lack the ability to identify, reach, and interact with customers across multiple touchpoints. This limits the ability of retailers to deliver omnichannel experiences. Retailers need to reach customers across different channels, with lean and agile IT systems to deliver on customer expectations while managing complexities at the back end. To this end, the omnichannel retail evolution has been a game-changer.
Happiest Minds Omnichannel Commerce Service empowers organizations to deliver open, consistent, and personal customer experience across customer choice channels. We help our clients leverage advanced analytics to understand customer preferences better and elevate experiences by connecting store, fulfillment center, and customer-facing channels. We enable organizations to:
- Deliver consistent content, product information, and digital experiences across web, mobile, store, and social channels.
- Enhance inventory visibility and integrate unified payment options across channels.
- Enable a convenient shopping experience by flexible pickup schedules and enable stores to perform pick-pack-ship tasks.
- Create a single point of truth by streamlining order visibility and traceability.
- Empower customer support personnel and store staff by providing information on customers’ past purchases, interactions, queries, and complaints.
- Integrate AI-powered chatbots to enable assisted selling on digital channels.
- Enable B2B organizations to build experience like B2C while managing all business processes.
Our innovative omnichannel retail strategy and solutions are designed to support superior product information management, digital product cataloging, complex pricing structures, product search tools, and tailored checkout processes to create a higher customer retention rate. We help you hyper-accelerate omnichannel retail transformation without replacing the existing ERP system, ensuring a cost-effective implementation.
Our transformations help build the future
Distributed Order Management
Manage, monitor, and optimize order management across multiple channels by implementing a single view of inventory and order information and enabling real-time updates keeping in mind current omnichannel retail trends.
- Get a single view of inventory
- Implement robust fulfillment processes
- Monitor and track orders from one location
Endless Aisle in Retail and Smart Shelves
Enable customers to browse and order products unavailable in-store or replace the traditional shelf signs with digital screens to enhance customer experience by leveraging omnichannel retailing advantages.
- Implement smart shelves technology
- Harmonize digital and physical screens
- Integrate digital screens across multiple stores
Store Analytics
Build an omnichannel retail environment to leverage IoT-powered solutions to analyze footfall data and in-store productivity and acquire a real-time view of key store metrics and conversion funnel.
- Streamline disparate data systems
- Get intelligent insights for faster decision-making
- Build a real-time dashboard for store KPIs
B2B Omnichannel Transformation
Implement best-in-class product search & navigation, shopping cart customizations, and personalized product recommendation features for B2B retail.
- Consolidate data from different sources
- Distribute data in real-time for richer customer experiences
- Deliver the right product at the right time on the right channel
Associate Enablement
Empower store associates with inspired customer insights to offer highly contextualized and digitally assisted in-store sales and services.
- Automate the manual process to improve operational efficiency
- Integrate POS, digital signage, and web-to-print for omnichannel retail platform enablement
- Improve visibility into the process
Proximity Marketing
Deploy a single omnichannel retail technology platform to unlock the full potential of proximity marketing – from managing campaigns on social media and digital displays to delivering personalized content to the shopper’s mobile devices, do it all with ease.
- Analyze behavioral data of potential customers
- Deliver targeted message at the right time
- Cross-sell/upsell to grow revenue
Our Solutions
Related Offerings
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Customer Experience
Digital technology advancements are transforming customer expectations making them seek rich, interactive, and engaging digital experiences.
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CRM
In a world where customers expect response within seconds or lose interest, fostering hyper accelerated digitally enhanced human interactions is critical for success.
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Digital Marketing
From defining the strategy to designing experiences and measuring impact, enhance end-to-end customer experience.
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Employee Experience
The new breed of tech-savvy employees expect the same mobile-first, connected, and personalized experiences at work that they’re familiar with in their personal lives as customers.
Learn more