Store continues to be the primary channel for majority of Bricks and Clicks retailers, since over 90% of all retail sales are transacted in stores. According to our Omnichannel Retail Survey, over 60% of retailers have embarked on transforming in-store customer and associate engagement with connected experiences and capabilities. Stores are also on their way to becoming mini-fulfilment hubs. Our solutions for In-store transformation include:
- Customer Experience Solutions: Experiential Kiosks and Digital Displays, Digital signage, Beacon based personalization and Analytics for Customer Experience
- Store Associate Solutions: Digital Advisory and Assisted Selling Platform, Learning Management Solutions, Gamified KPI/ Productivity Enablement Solutions and Store Performance Dashboards
Sub-Verticals we work on
Customer Experience
Design-storming workshops to co-create transformational in-store customer journeys:
- Scan-try-buy experience journey mapping and execution
- Endless Aisle driven shopping experiences
- Store fulfillment process and customer journey for ‘Click and Collect’ initiatives
Experiential Interfaces that deliver personalized experiences on kiosk or digital displays with 360 view of products leveraging Augmented Reality:
- Fashion and Apparel- Magic Mirrors for virtual fitting experience with ‘Complete the look’ or ‘Sell a look’ recommendations
- Furniture and Home improvement- Virtual Design and Buying experience with ‘Complete the look’ recommendations
Intelligent In-store Shopping solutions
- Intelligent Loyalty solutions that augment your PoS
- Mobile PoS and Self-checkout
- Pre-ordering and fulfillment in-store
- Digital Payments solutions like Apple Pay, Android Pay
Personalization by decoding customer purchase path in-store:
- Customer Recognition, In-store Path to Purchase Tracking, Targeting and Insights leveraging beacons, WiFi
- Lo-Mo-Me – a convergence of Location, Mobile and Personalization to Transform the Outdoor and In-store experience of customers
Store Associate Solutions
Digital Advisory Sales Platform
- Holistic solution to enable OmniChannel customer experience with ready access to enterprise information, market demand, competitor information and customer 360 view
Productivity and Associate Engagement Solutions
- Mobile PoS and Queue busting applications
- Mobile BI: Real Time Insights to facilitate “On the move decisions”
- E-catalogue: Electronic publication of product catalogue & brochures
- Push-to-Talk for Seamless Communication between store management, associates and Customers
- Member Feedback solution to engage and continuously track associate morale in store
Learning Management Solutions
Learning Management Solutions delivered in Gamified environment promoting community learning, skill assessment, peer group tracking and reporting
Gamified KPI/ Performance Management Dashboard
To enable theme based multi-level KPI management, tracking and reporting aligned to department, store and regional metrics
Digital Signage System and Electronic SEL (Shelf Edge Labels)
Delivering dynamic product or promotional content and price updates across store locations from a central control unit
Happiest Minds Offerings
Related Offering
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Mobility
Modern business users consider the ability to interact with customers, employees, assets, products, and other businesses in real time, anytime, and from any location a basic requisite.
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Omnichannel Transformation
Retailers cannot ignore the principle of being present where customers are most active. In today’s intensely competitive environment, every channel’s contribution is crucial to amplifying business revenue.
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Digital Advisory Sales Platform
Digital Advisory Sales/Service Platform (DASP) for Retail is a disruptive solution that enhances in‑store engagement and empowers both customers and associates.
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Location Mobile Personalization
Lo-Mo-Me is a convergence of Location, Mobile and Personalization.
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Insights and Marketing Automation
Analytics and Insights are a crucial element of smart all channel retailing.
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Personalization & Recommendation
Enterprises are expected to deliver a rich and consistent customer experience across multiple touch point for greater sales and brand loyalty.
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