Adobe Target

Adobe Target is a rule based testing and targeting tool, which can integrate with Analytics & create reports that can be used for making marketing offers, personalization and UX testing, allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers. It includes a user interface, built-in best practices, and robust optimization tools for following site visitors. With its self-learning algorithmic approach, it enables increased conversion and filter results precisely. It can also automate the personalization of customer interaction across all marketing channels and business touch-points.

Business Needs:

For effective optimization of the marketing efforts, an effective strategy needs to be in place with proper analysis, which lays down a solid foundation to gather pivotal insights into the customer interaction & to drive strategy, manage deployment/implementation, develop creative assets, manage execution & operations, perform analysis, and provide insights/recommendations. Following are the needs for Target:

• Usability Testing & Design for a particular marketing effort.
• Customization of test parameters across predefined or tester-defined segments.
• Recommendations for Cross Selling & Upselling.
• Automated behavioral targeting and Multivariate testing.