Adobe Audience Manager

Adobe Audience Manager is an industry-leading Data Management Platform (DMP) that integrates online and offline data from every available source to deliver a unified view of audiences. Organizations can identify their most valuable audiences, and then deliver targeted advertisements with a greater chance of conversion. Adobe Audience Manager enables Advertisers, Publishers, and Agencies to integrate owned data also known as first-party data with second- and third-party data to create a 360° view of a consumer’s profile, build and activate meaningful audiences, and ultimately drive the pillars of the customer journey.

Business Needs:

Marketing can only be successful if the target audience is known in advance including their segments, previous buying patterns, interests, etc. Adobe Audience manager allows marketers to optimize the marketing approach by knowing the customers and allowing segmentations. Following are the specific needs:

• Customer profiling & segmentation to allow marketers to target them personalized content to enhance the chances of conversion.
• Compare the reach of media partners & customer 1^st party data.
• Advertising efforts to strike a chord with the correct target segments.
• Customization of all business factors to get better audience insights.