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What is Sales Force Automation (SFA) & Distributor Management Solution (DMS) for CPG?

A comprehensive SaaS Retail Execution Solution on cloud for agile channel sales, timely actionable sales data and effective management control over sales supply chain

It has 3 core components

  • Distributor Management System
  • Mobile Sales Force Automation
  • Adaptors to integrate with state-of-art ERP systems for primary sales data of CPG, distributors transaction system and native Distributor Management System for secondary sales data

Uniqueness of the Solution

The solution leverages/ integrates with existing enterprise application infrastructure like ERP systems, accounting packages & DMS.  This solution approach reduces time to market, total cost of ownership and manageability while providing enhanced secondary, tertiary sales visibility as well as execution visibility of trade promotions.

The Business Need [Why]

Majority of the Consumer Packaged Goods players are facing immense challenges with downstream sales supply chain visibility and sales force productivity. The solution addresses following business challenges

  • Availability of accurate and timely actionable sales data
  • Real time inventory visibility at distributor level
  • Limited visibility into field force productivity
  • Competitor Intelligence and share of shelf space
  • Monitor trade promotion execution effectiveness

Features & Benefits

  • Limited Capital investment for implementation, Solution Rollout within 60 days
  • Hosted on Cloud- easily accessible from any device and scalable
  • Single solution comprising of Distributor Management System & Sales Force Automation for optimized retail sales execution
  • Multiple flavors of solution possible- DMS + SFA, Connector + SFA, Only SFA
  • Real-time Field Force tracking with Map View
  • Supports Direct Store Delivery (DSD)
  • Outlet level data captured providing Secondary sales insights
  • Minimized Sales loss due to automated Order to Fulfilment
  • Insights into merchandizing activities and validation through photographs captured at Retail outlets
  • Off-take tracking to improve SKU placement at retailers
  • Accurate tracking of secondary sales and Coverage related data
  • Data available at granular level- Forecasting Sales, analysis, planning for new launch etc.
  • Analyze efficacy of merchandising initiative and coverage at outlet level
  • Daily Primary / Secondary reconciliation at Super stockiest and Distributor Level
  • Visibility on market activities performed by Sales Executives
  • Real-time Stock and sales report
  • Shifting sales focus from Primary to secondary
  • Better Deployment of schemes and marketing assets
  • Improve Product placement through off-take tracking


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