Digital Advisory Sales/ Service Platform (DASP)

Customers nowadays, mostly millennials, expect innovative and engaging digital experiences and a continuous, personalized, and simple journey across multiple touch points – be it online, around a physical location or inside stores.

Happiest Minds Omni channel Digitally Assisted Sales & Service Platform (oDASP) is a disruptive solution that provides heightened customer engagement and experience with sales/service enablement over multiple channels like web and mobile.

oDASP helps organizations to:

• Engage with online shoppers based on a context – shopper’s interest, events & attraction, newly launched items, weather forecast.
• Enhance customer service with anytime anywhere connected experience.
• Bring physical store experience to the online shoppers.
• Engage with in-store customers through self service kiosk – product catalog, in-store navigation.
• Entice customers to make a purchase through Digital Display presenting most relevant personalized content for the shoppers.
• Engage customers (both identified and anonymous) in proximity to store /location.
• Entice customer to opt-into the Loyalty Program and enter the store or path to purchase.
• Enable campaign creation across multiple channels – coupon distribution and redemption, and integrated checkout.
• Enable Store Associate/Manager to engage with the shoppers productively.

According to the Happiest Minds survey report on ‘State of Omnichannel Retail in US’, nearly 60% of tier 1 and tier 2 retailers are investing in digital capabilities like assistance platforms with customer, product, and inventory 360 degree for in-store sales and customer service associates. Transforming stores into the next-generation experience center for omnichannel customers is the need of the hour. With Omni channel Digital Advisory Sales/ Service Platform, organizations can drive customer loyalty, boost retention, and up the customer experience.