As Travel & Hospitality companies are focusing on expanding their customer base and increasing loyalty, the emergence of disruptive technologies (Mobility, Analytics &Social) has provided them an opportunity to reach out to customers via multiple delivery channels. Traditional e-Commerce business of “Search to buy” is no longer a viable option as customer behavior is changing from researching products to sharing their experiences. This has led to an evolution of a Next Generation Commerce experience combining the Web, Mobile and Social platforms.
Organizations are moving towards implementing solutions to engage customers and increase revenue through multiple channels such as:
Web Commerce
Mobile Commerce
Social Commerce
- Booking & Payment Management
- Billing & Order Management
- Inventory Management
- Content Management
- Integration-GDS/Social
Channels/Sales & Marketing
platforms
- Native mobile applications
- Mobile web browsers
- Location based services
- Integration with GDS/Social
Channels/Booking/Inventory/
Pricing systems - Mobile Content Management
- Social Applications(F-
Commerce), Widgets Testing - Business Support applications-
Loyalty & Rewards Programs - Integration with Sales &
Marketing platforms
Testing Services for Next Generation Commerce
Performance Testing – Load / Endurance / Stress
Test Automation – Mobile Applications / Mobile
Web Browsers / Web Commerce / Web Services
Compliance Testing – PCI.DSS & Open
Travel Alliance
Security Testing – OWASP Top / Vulnerability
Assessment / Mobile Application & Device Security
API Testing – Service Level, Business Rules,
API Integration
Usability & Accessibility (WCAG 2.0, Section 508,
DDK.UK)
Compatibility Testing – Browser & Mobile Platforms
Functional Testing
Sub-Verticals we work on
Mobile Commerce
- Mobile Commerce – Development of native and browser based applications
- Increase access points for customers
- Location based applications
Engaging Customers
- Creation of rich content to enable repeat visits to website
- One-One relationship to retain and reward customers
Customer Assurance and Compliance
- Focus on Security – OWASP top 10
- Adherence to standards (PCI – DSS)
- Location based compliance
Improving User Experience
- Faster transaction cycles
- Ensure availability of 99.999% benchmark
Social Media Integration
- Provide platforms to publish reviews and promote products (Brand Management)
- Social Applications – Increase sales through social channels (F-Commerce)
Increase revenue through multiple channels
- Extend product – Affiliate / Partnerships
- Dynamic bundling of travel products
- Promote the product – Publish APIs for consumption
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