The ever changing distribution landscape, customer’s expectation of personalized experience, environment friendly stay and need for actionable insights are becoming more important than ever. 20% of hotel queries are from mobile, thereby posing a challenge for hoteliers to create the next generation mobile friendly pre to post stay engagements. Travelers are engaging in social media like never before. It is becoming a challenge for hoteliers to manage their brand reputation, understand customer sentiments and resolve issues proactively.
With the KPIs – Occupancy, ADR and RevPAR on the rise, the hospitality industry is showing a sign of recovery from economic recession. This is an incredibly opportune time for hoteliers to create disproportionate business value, expand geographically and deliver a memorable experience to the end customer by relying on actionable analytics, rich dynamic content, robust backend operational systems and social media engagements.
Happiest Minds Technologies has crafted a unique blend of services and solutions. This is based on the core technology pillars of Cloud computing, Social computing, Mobility and Analytics for Travel & Hospitality brands worldwide to enable you to:
1. Increase Revenue:
- Create stellar customer experiences with social CRM and by seamless cross-channel integration of online, offline and mobile channels
- Create and manage robust mobile friendly website / native app to – assist customers in their bookings, take advantage of location based services, mobile notifications, NFC, augmented reality, hardware specific features and report analytics for management.
2. Improve Operational Efficiency:
- Gather actionable insights using integrated dashboards – Customer opinions, reviews, behavior, revenue (rooms & ancillary services), KPIs (Occupancy, ADR, RevPAR), distribution channels performance
- Integrate, test, deploy and manage all operational software – PMS, Restaurant & Bar POS, Kitchen console and Asset, Inventory, Housekeeping, Distribution Channel, Concierge and other facilities management systems.
Manage Risk:
- Adhere to PCI compliance regulations as per PCI-DSS 2.0
- Ensure smooth operation of systems by maintaining multiple environments (test, pre-live, live) of all operational software
- Secure infrastructure on all channels and establish a unified command & control mechanism through convergence of IT & non-IT infrastructure
Sub-Verticals we work on
Analytics & Business Intelligence
Business intelligence and analytics play a key role in addressing many revenue impacting and operational problems. With the right set of reports, ability to generate adhoc report without any technical knowledge, with a single source of truth and high data quality – travel companies can create a differentiated customer experience and increase their revenue. We offer:
- Marketing Analytics
- Revenue Management
- Customer Analytics
- Digital Analytics
Mobility Solutions
Today’s travelers want to access all the travel and stay related facilities and information’s on the tip of their figure, anytime, anywhere. Happiest Minds provides a wide range of mobility solutions, with advanced accelerators that can give your Hospitality business the true Mobile advantage. Our solution portfolio takes end to end care of mobility needs of a modern traveler. We offer:
- Mobility Advisory Services
- Mobility Application Development Services
- Mobility Quality Assurance (QA) Services
- Enterprise Mobility Management (EMM)
Cloud Business Solutions
Cloud is a Transformation journey that cuts across Travel and Hospitality Business. Unlike other transformational themes, the uniqueness about Cloud is its ability offer transformational benefits in lieu of the (seemingly unavoidable) inefficiencies that exist in the system today – be it Business or IT, in tangible terms. This change is proving to be more sustainable, long-term and evolving – be it adoption or ROI. We Offer:
- Cloud Advisory Services
- Transformation & Integration Services
- Sustenance & Optimization Services
Social Computing
Hospitality brands globally are realizing that social media is their most successful marketing platform and also reduces the PR cost by over 25%. As a result, travel marketers are increasing their focus on social media. While social media engages with customers in terms of issue resolution, product information, promoting a deal and brand establishment, travel companies face various challenges when using social media. We have crafted a unique blend of Social Computing Solutions for travel brands worldwide:
- nSight: Customer Insights Framework
- nLoyal: Social Loyalty & Rewards (Gamification)
- nGage: Eco-System Engagement Platforms
- nAlyze: Social User Data Analytics & Dashboards
- Social Apps
Related Offering
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