What is PPA (Personalized Publishing/Ads)?
Happiest Minds digital content broker solution mCaaS – Personalized Publishing/Ads enables the enterprise to create Personalized Digital Content (leveraging their own existing Content store and other Public info, albeit in a very personalized way) dynamically and deliver across multiple Digital channels using 3 simple steps: Ingest->Orchestrate->Publish.
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Big Data
Happiest Minds enables organizations conceptualize and drive a well‑thought big data strategy to deliver targeted, personalized content at scale.
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Data Science
Technology-enabled transparency and advent of social media have transferred the flow of market power from suppliers to customers, and a standalone experience, a single moment of truth, holds the potential to make or break a brand
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Web Technologies
The consumer expectations, technical innovations and the explosive growth of digital platforms demand modern web technologies that deliver personalized, seamless experiences.
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Data Services
With the increasing number of customer touch-points and a myriad of new sources of business data – an integrated strategy to harness the enterprise data generated from traditional sources (Transactional system, CRM System), legacy sources (mainframes, AS400, etc.) as well as new age sources(Social Media, web logs) in real-time or near real-time, is a business imperative. Master Data Management and Data Integration has therefore become increasingly important for businesses to achieve smarter, faster and stronger decision making.
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Business Efficiency
Embracing Digital technologies is helping organizations become smarter & more efficient. Given the fact that most enterprises have already leveraged the benefits of automation of core business processes, they are increasingly looking for other levers in their endeavour to usher the next phase of operational efficiency.
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Digital Enablement Platforms
Digital Enablement is all about influencing an enterprise Digital Transformation journey through Digitalized Business Platforms achieving enhanced Customer Experience & smarter Business Processes leading to innovative business mode.
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