Businesses all across the globe waste millions of dollars annually on unproductive marketing – often due to focus on a single channel. Your customers are no longer tethered to a single channel or medium and the changing dynamics demand that marketing strategies also change accordingly. To succeed with Digital Marketing, companies must follow the buying journey and tailor marketing efforts to deliver seamless experience across all touchpoints.

Adobe Marketing Cloud offers you an end-to-end solution to all your digital marketing requirements. From analyzing, accessing and personalizing your marketing content to deriving actionable insights about your customer’s likes and dislikes, it enables you to do it all. By simplifying and streamlining the whole marketing process, Adobe Marketing Cloud empowers you to create exceptional experiences across all channels.

WHY

Happiest Minds Digital Marketing Cloud Services with Adobe Marketing Cloud help you address the Omni-channel digital marketing challenges. Our team of experts helps you redesign the legacy content management systems that work in silos and complicate conceptualization and launch of engaging digital marketing campaigns. With significant experience in implementing reliable marketing cloud solutions across industry, geography and category, our Adobe Marketing Cloud experts help you reach your marketing goals and boost ROI.

OFFERINGS ACROSS THE MARKETING LIFECYCLE

  • Audience Manager

Build unique audience profiles to better understand your customers and advertise effectively. Read More

  • Analytics

Garner customer intelligence and use these insights like never before – transform the way you steer your business towards success. Read More

  • Experience Manager

Convert content to compelling experiences by making each interaction far more personalized and genuine. Read More

  • Target

Drive your marketing efforts with data to enable rapid experimentation and enhance conversion rate. Read More

Features & Benefits

Features
  • Personalized Customer Experience which results in higher conversion rate
  • Customer profile creation and management from multichannel sources
  • Cross- channel marketing to targeted audience across multiple channels including mobiles, tablets, etc
  • Audience Management - Creates & manages audience profile to identify the valuable segments
  • A/B testing & multivariate testing to gain insights to maximize engagement, conversion and return on investment
  • Analytical insights into business goals and customer interactions
  • Agile, scalable and open Architecture and Technology that integrates with existing systems
Benefits
  • Industry wide acceptance & support for Adobe Marketing Cloud
  • Establish Direct Customer Connect, wherein companies drive direct customer interactions and provide quick fulfilment
  • Asset management allows storing, managing, and publishing content from one central hub, rationalization in inventory, operations and distribution investments
  • Direct control over products, pricing, asset, brands & reputation
  • Shorter innovation spans, rapid Go-to-Markets & shorter Product Launch Cycles
  • Centralized team collaboration and Mobile services coordinating online marketing activities from a dashboard
  • Integrate online platforms and Analytics for assessing the vast metadata and strengthening marketing efforts
  • Handle cross channel marketing using analytical data, focusing on the targeted audience and engage the customer with personalized content
  • Flexible pricing model based on annual subscription or pay as you go model

Partners

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