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Five Parameters That Influence Customer Experience
By Shantanu Paknikar On 22 Sep 2015The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about...
CRM Customer Engagement Customer Experience Omni channel Technology
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Building a Master Data Management Strategy for CRM Success
By Shashin Shah On 22 Sep 2015For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance. Customer data is generated through platforms like...
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Celebrating our 4th anniversary: Gratitude to our Customers
By Dattatri Salagame On 16 Sep 2015As we celebrate our 4th anniversary, I want to express my heart-felt gratitude to all our customers who have guided, supported and shaped our journey. Four years back, we had no customer case studies, no IP, no solutions of our...
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Identity Management: Best Practices
By Sandip Gupta On 16 Sep 2015With organizations increasingly focusing on access governance (as they should!), it would be foolish to underestimate the importance of Identity Management. Data on the what, why and when of information access must be complemented by the knowledge of who accesses...
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Disruptive Technology Weekly Roundup – Sep 10th to Sep 15th
By Kiran Veigas On 16 Sep 2015Adopting disruptive technologies is easier said than done for conventional enterprises. But what if their business models are compatible to disrupt the disruption? Survivors are companies who are willing to risk their existence and disrupt themselves! Disruptive technologies are meant...
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